Explore a new universe filled with engaging real-world rewards, NFT wearables, and immersive experiences with partners such as National Gallery Singapore, Mastercard®, Somersby, Zouk, and many more.
March 24, 2023 – Pack your virtual bags for a trip to CapitaVerse: the CapitaLand metaverse returns for its second edition. The 24-hour experiential party – to be held on April 5, 2023, 7 p.m. at Decentraland – will feature a more rewarding experience this year, complete with live performances, interactive art, and fashion showcases, as well as attractive prizes that participants can redeem at CapitaLand malls in Singapore.
Conceptualised by CapitaLand in collaboration with Bandwagon Labs, CapitaVerse builds on CapitaLand’s efforts to leverage innovation and technology to build future-ready lifestyle experiences and elevate the customer journey.
Chris Chong, Managing Director, Retail & Workspace (Singapore and Malaysia), CapitaLand Investment, said, “The overwhelmingly positive response we have received for the first edition of CapitaVerse has reinforced our determination to be bold and original, pushing the retail experience in our malls beyond the physical world as we deepen our engagement with our customers. We are excited to work with like-minded partners who experiment and innovate to create unique experiences.”
Clarence Chan, founder of Bandwagon Labs, added, “We are proud to once again partner with CapitaLand, which is among the first to promote retail’s next big step into the metaverse. This space is evolving very rapidly and the possibilities are endless. As cutting-edge technologies become an increasingly important part of our daily lives, we believe CapitaVerse will usher in a revolutionary phase for retailers to think beyond physical boundaries and create seamless, unforgettable experiences for customers.”
Kevin Lim, Director of Innovation and Technology at the National Gallery of Singapore, said, “We are happy to be part of CapitaVerse to showcase our artworks. This virtual event allows us to reach new audiences and bring our collections to life in an engaging way, staying true to our commitment to making art more accessible to the public. By connecting the physical and digital worlds, we can create unique museum experiences that engage, intrigue, and inspire audiences around the world.”
Local brands and artists take center stage to create a vibrant universe of lifestyle, art, and entertainment experiences.
Visitors will start their journey on the CapitaVerse rocket featured in the first edition and arrive at the Skybase – a spectacular UFO-shaped venue floating high among the clouds that is four times larger than its previous location.
This extraordinary venue will host a series of authentic Singaporean experiences by local artists and brands, namely Annette Lee, National Gallery Singapore, Zouk, Charles & Keith, and popular international brands such as Mastercard®, Somersby, FILA, M.A.C, and Urban Revivo.
The centerpiece is the spectacular Live Performance stage, which will host the headlining performance by content queen and entertainer extraordinaire Annette Lee. Annette Lee will take the metaverse stage for the first time with an interactive performance featuring covers of hit songs and original tunes.
Visitors will also enjoy special appearances by Annette’s popular Internet characters, Chantelle and Aunt Susan, who will tickle their funny bones and participate in fun interactive games. You will also be able to dance the night away with performances by resident DJs Hong, Jeremy Boon, Ghetto, Zouk, and Che’Molly.
Below the stage is the CapitaVerse activity center, where visitors can explore virtual galleries and enjoy great branded experiences from partners.
- Step into a virtual gallery at National Gallery Singapore’s booth to discover eye-catching works by two prominent local artists: Choy Weng Yang and Thomas Yeo. Explore the art of these two Singaporean artists and learn how they have contributed to shaping the contemporary art scene in Singapore.
- Charles and Keith, FILA, and Urban Revivo have also created showcases for visitors to discover their new collections. Go virtual shopping, and experience the future of retail through the customised 3D live displays by FILA and Urban Revivo that allow for a close-up look at their new launches.
- At CapitaLand, Mastercard® and Zouk’s showcase, stay in the loop with their latest in-store offerings and promotions through the immersive experience that enliven the space.
Win exclusive in-game and real-world prizes
This year, more than 800 attractive real-world prizes worth more than $120,000 will be raffled off, a six-fold increase over the first edition of CapitaVerse.
To win these prizes, visitors can embark on an adventure with virtual branded hunts taking place at select times during the event. By roaming the expansive facility to collect five branded badges within the allotted time, winning hunters can win prizes from the National Gallery Singapore, Mastercard®, Somersby, and Zouk.
More details on the activities and the full list of prizes can be found in Annex B.
Visitors can come to the NFT booth to collect their CapitaVerse NFT Attendance Pass and access exclusive privileges at CapitaLand malls. A complete list of exclusive privileges can be found in Exhibit C.
Opportunity to be one of 10 lucky winners of a total of one million STAR$® (worth $1,000 eCapitaLand).
1,000 eCapitaVouchers) in the largest contest ever held at CapitaVerse by participating in the best costume contest. Visitors can show off their avatars in their best outfits by simply posting their best party looks on Instagram and tagging @CapitaLandMallsSG.
To double their chances of winning, visitors should drop by the Wearables Booth to snag a complimentary Up In The Clouds Aura wearable that suspends their avatars up in the whimsical clouds with glistening stars.
Holders of the Gen 1 NFT Attendance Pass from the first edition of the CapitaVerse will also receive a complimentary Glide Through the Clouds Emote NFT wearable that allows their avatars to take off into the sky.
CapitaStar members who spend a minimum of $100 at CapitaLand malls from March 24 to April 4, 2023 (both dates inclusive) will be eligible for two hours of early access, where the first 3,000 members will be able to redeem an exclusive CapitaVerse NFT wearable to adorn their avatar.
Successful redemption will also earn a special $5 eCapitaVoucher, limited to the first 100 members.
For more information on CapitaVerse rewards and programs, visit www.capitaland.com/CapitaVerse.
About CapitaLand Investment Limited (www.capitalandinvest.com)
Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold.
As at 31 December 2022, CLI had S$132 billion of real estate assets under management, and USD 88 billion of real estate funds managed through six listed real estate investment trusts and corporate funds and more than 30 private vehicles in Europe, the United States, and Asia-Pacific.
Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics, and data centres. CLI’s objective is to grow its FUM and fee income through fund management, housing management, and the full range of operational capabilities, as well as to maintain effective capital management.
As the investment management arm of the CapitaLand Group, CLI has access to the development capabilities and investment opportunities of CapitaLand’s development arm.
As a responsible company, CLI places sustainability at the core of its activities and is committed to achieving zero net emissions by 2050. CLI contributes to the environmental and social well-being of the communities in which it operates, in addition to providing long-term economic value to its stakeholders.
About Bandwagon Labs
Bandwagon Labs is the tech division of award-winning entertainment media company Bandwagon. Our vision is to help brands create interactive experiences in the web3 metaverse.
We are a one-stop solution involving concept, architecture, 3D models, coding, NFT development, mini-games, content, and community. Bandwagon Labs is the 1st in Singapore to be a verified partner of #1 Ethereum-based Metaverse, Decentraland, and has held 12 metaverse concert experiences in 2022 with top artists in Asia.
Bandwagon Labs develops its proprietary metaverse tech stack and is currently building BWLAND, the 1st mobile-browser optimized metaverse experience.
Founder Clarence Chan, is also the 1st in the world to hold a metaverse wedding in Sandbox. Bandwagon Labs has been featured by the likes of IMDA, Meta, and Enterprise Singapore for our impact in the web3 metaverse space.
Follow us on our social networks and keep up with everything in the Metaverse!