Dr. Martens, a British footwear and apparel brand founded in Germany, has filed a trademark application for its name, indicating its intention to join the metaverse.
In the application made to the USPTO in November, the company wants to offer:
- Virtual reality models;
- Virtual goods, namely, boots, shoes, sandals, hats, shoe cleaning preparations, hats, etc;
- Online retail store services in connection with virtual goods.
Trademark attorney Michael Kondoudis posted this on his official twitter account.
Doc Martens in the Metaverse?
The owners of the famous footwear brand have filed a trademark for:
▶️ DR. MARTENS
claiming plans for:
✅ Retail stores for virtual goods
✅ Virtual clothing, footwear, headwear, shoe care products#Metaverse #Web3 #DrMartens #DocMartens pic.twitter.com/yWDipI6aZl— Mike Kondoudis (@KondoudisLaw) December 5, 2022
Dr. Martens and the Web3
Last year, the footwear brand collaborated with TRASHYMUSE, a community-driven brand specializing in digital apparel and lifestyle products, to launch a campaign promoting the TARIK and AUDRICK, two new progressive styles.
For the campaign, which aimed to create a concept for the digital revolution, TRASHYMUSE reinterpreted the new styles by taking them into the metaverse and infusing them with a cyber soundscape.
Dr. Martens seems to be one of the fashion brands that foresaw the present, a new era where fashion becomes digital and allows people to connect and express themselves in the virtual world.
About Dr. Martens
Dr. Martens is a company that manufactures and sells shoes, boots, apparel, sandals, handbags and accessories.
Known as Docs, Doc Martens or DMs, this British clothing and footwear brand is based in Wollaston, in the Wellingborough district of Northamptonshire, England.
The company’s best-known product line is its footwear, although it also manufactures and sells various accessories such as shoe care products, clothing and handbags.
Dr. Martens footwear is recognizable by its unique air-cushioned soles, often nicknamed “Bouncing Soles,” with yellow stitching and a superior, welted construction.
The company has its design studio in Camden Town, London, and manufacturing plants in China, the United Kingdom and Thailand.
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