BMW, a German multinational manufacturer of high-performance luxury automobiles and motorcycles, has filed a trademark application for its logo to enter the metaverse and the world of non-fungible tokens (NFT).
The trademark application has been filed for the BMW logo and others:
- NFT-authenticated files and media
- Virtual clothing and vehicle stores
- Virtual clothing, vehicles and footwear
- Virtual environments and more
According to the application, filed with the USPTO on Nov. 25, the company intends to offer:
- Downloadable multimedia files with vehicles, vehicle parts, vehicle accessories, clothing, footwear and more authenticated by NFTs;
- Software with virtual products, online virtual environments and extended reality virtual environments;
- Computer games;
- Simulators to simulate the operation of ground vehicles;
- Virtual reality headsets and goggles;
- Online retail store services related to virtual vehicles.
The news was posted on Twitter earlier today by Michael Kondoudis, a trademark attorney.
BMW is coming to the metaverse!
The company has applied to trademark its logo for:
▶️ NFT authenticated media + files
▶️ Virtual vehicles + clothing + footwear
▶️ Retail stores for virtual vehicles + clothing
▶️ Virtual environments
… and more!#NFT #Metaverse #Web3 #BMW pic.twitter.com/huO0RkiGWz
— Mike Kondoudis (@KondoudisLaw) November 30, 2022
BMW and Web3
This is not BMW’s first foray into Web3. In 2021, it unveiled JOYTOPIA, an entire virtual world built from scratch for people to explore during IAA Mobility 2021. In June, it unveiled The BMW iX1 Metaverse, a virtual environment where visitors could explore the new BMW iX1 inside three surreal dreams.
Thousands of BMW product engineers, lean manufacturing experts, planners and facility managers team up in the metaverse for tasks such as planning, designing, engineering and optimizing the manufacturing process.
Since the company is known for its world-class vehicles, seeing its metaverse and NFT journey would be interesting for Web3 enthusiasts.
Other automakers on Web3
Porsche recently unveiled its NFT project, which will allow users to influence the final design of their own artwork.
Nissan launched its first NFT in October for use in the polygon-based racing game Torque Drift 2 Motorsport.
In February, Alfa Romeo unveiled its new Tonale SUV, which will come with a digital NFT certificate that can be used as proof of the vehicle’s overall condition.
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