The Home Depot, a U.S. multinational home furnishings retailer, has filed 24 applications for its name, logo and well-known trademarks to be incorporated into the metaverse and NFT space.
According to the applications, filed with the USPTO on Nov. 17, the company intends to offer:
- Household items for use in virtual worlds;
- Educational services in the field of home improvement and do-it-yourself projects in virtual and augmented reality environments;
- Online virtual platform that allows users to create virtual projects for home improvement and entertainment;
- Software for visualizing home improvement projects using augmented reality;
The news was posted by trademark attorney Michael Kondoudis on his Twitter account.
Virtual home improvement?
The #HomeDepot has filed 24 trademarks for its name, logo, and popular brands claiming plans for
🛠️ Virtual home improvement goods
🛠️ Retail stores for virtual goods
🛠️ Promoting goods in virtual worlds
…and more#NFTs #Metaverse #Web3 pic.twitter.com/eP5SYimIZy
— Mike Kondoudis (@KondoudisLaw) November 22, 2022
The international mark in Class 9 covers software with home improvement products for use in virtual worlds; downloadable software for use as coupons to be redeemed in the virtual and real worlds; downloadable digital goods with home improvement products in the form of non-fungible tokens (NFTs); and downloadable coupons to be redeemed in the virtual and real worlds.
Also included are the services of online retail stores offering home improvement products for use in virtual worlds; the operation of a virtual store facilitating the purchase of virtual goods and real world goods; and advertising and marketing services, in particular the promotion of goods and services of others in virtual worlds.
The international mark in Class 41 relates to home improvement plans and do-it-yourself projects in virtual and augmented reality environments, as well as a non-downloadable online platform that allows users to create virtual projects for home improvement and entertainment.
If The Home Depot enters the metaverse, it will likely offer interactive entertainment, information and virtual reality content with avatars and home improvement items for use in virtual worlds, as well as the use of non-downloadable software that integrates electronic data with real-world environments to allow users to test home improvement items using augmented reality.
The Home Depot and Web3
Last month, West Elm launched the “West Elm Home Design” metaverse on Roblox.
In June, Lowe’s launched “Lowe’s Open Builder,” a storefront through which it offers virtual products for use in the metaverse.
Other similar brands on the web3
In June, home goods retailer Lowe’s launched into the metaverse with a metaverse hub that will allow customers to visualize building projects in an immersive 3D virtual space with 500 free downloadable resources, including items such as desks and chairs.
Recently, EveryRealm partnered with Hometopia to launch a home design game in Roblox that will allow users to build their ideal homes and communities with their friends.
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