Global design company, West Elm, the world’s largest sustainable, digitally-first home retailer announces the launch of its own virtual world, West Elm Home Design, on Roblox, a global platform that brings together 52 million daily users through shared experiences.
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West Elm in the Roblox Metaverse
West Elm’s debut in the metaverse, the first major home specialty retailer to debut on Roblox, offers a premium virtual experience with high-fidelity design and unprecedented photorealism that will appeal to new and existing West Elm fans and design enthusiasts.
The West Elm home design experience is comprised of the West Elm Hub and the West Elm neighborhood. The West Elm Hub features a furniture store, coffee shop and product boutique.
What can users experience?
Users can customize their homes with more than 150 products, replicated to look nearly identical to the physical products.
In the West Elm Neighborhood, users can purchase designer homes and outfit them with West Elm furniture, lighting, garden and decorative accessories.
Users can also collect and wear West Elm-branded avatar accessories such as t-shirts, hats, bags and more.
“We are excited about our company’s expansion into the metaverse and connecting West Elm to the millions of daily Roblox users around the world,” said President and CEO of Williams-Sonoma, Inc. “The launch of West Elm Home Design makes our company the first home specialty retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm neighborhood.”
Just like the real thing, West Elm Home Design offers Roblox users the tools and pieces to express their personal style by creating and decorating their virtual living and socializing environments.
With a commitment to modernism, West Elm created the experience to celebrate this design aesthetic across generations.
Within this context, there are playful twists that allow for fun interludes. West Elm Home Design includes design challenges and mini-games, obstacle courses, selfie features and encounters that reward users with tokens, prizes and giveaways that enhance organic engagement.
With cutting-edge technology, resolution and speed, users will delight in a rich, multi-dimensional adventure that puts West Elm Home Design at the forefront of what’s new and next on this global platform.
West Elm will continue to update the space and product offerings that reflect the brand’s current assortments.
To experience West Elm Home Design, visit: www.roblox.com/westelmhomedesign
About West Elm
Born in Brooklyn in 2002, West Elm is a global design firm dedicated to transforming people’s lives and spaces through creativity, style and purpose.
We create original, modern and affordable home décor and select a range of local, ethically sourced and fair trade certified products, available online and in over 100 stores worldwide.
We are part of Williams-Sonoma, Inc., the world’s largest retailer that prioritizes digital, design and sustainability in the home, and we participate in The Key Rewards, a free loyalty program that offers members exclusive benefits across the entire fleet of top brands.
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