U.S. multinational retailer Walmart today announced the launch of two new metaverse experiences on the Roblox virtual gaming platform called Walmart Land and Walmart’s Universe of Play.
These experiences offer Walmart customers unique interactive content and entertainment.
Walmart and the Web3
This is part of Walmart’s Web3 expansion efforts following the filing of Web3 brand applications in January as it explores retail opportunities in the metaverse.
See Walmart like never before 😎
Walmart Land is our new world on #ROBLOX with fun & games for all. From film to fashion — whatever you’re into, let’s have some fun with it. Come for the inspo, stay for the verch & live performances.
— Walmart (@Walmart) September 26, 2022
Walmart Land on Roblox
Walmart Land will bring virtual fashion, style, beauty and entertainment items directly to the global Roblox community of more than 52 million daily users, while Walmart’s Universe of Play will offer virtual games and toys.
Featuring a variety of immersive experiences, Walmart Land offers a virtual store of items for Roblox avatars, a Ferris wheel that gives users a glimpse into the virtual world, and unlockable tokens and badges that can be earned in various games and competitions.
Walmart Land debuts with three experiences including Electric Island, which includes a Netflix trivia experience with Stranger Things star Noah Schnapp and a DJ booth where users can learn how to mix different beats; House of Style, with a virtual locker room, skating rink and cosmetic obstacle course; and Electric Fest, a new experience coming in October where users can attend a motion capture concert celebration featuring performances by popular artists such as Madison Beer, Kane Brown and YUNGBLUD.
Walmart’s Universe of Play
In Walmart’s Universe of Play, users can play five new games featuring experiences with products and characters from L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters; collect as many virtual toys as they can to earn coins redeemable for their avatar’s merchandise; and use e-mobility items like hoverboards to speed travel through the universe.
“We’re showing off in a big way: creating community, content, entertainment and games through the launch of Walmart Land and the Walmart’s Universe of Play,” said William White, chief marketing officer, Walmart U.S. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers spend a lot of time there.”
Starting today, users can access the Walmart Land experience on Roblox.com and in the Walmart’s Universe of Play on any device, including PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift and HTC Vive.
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