Riyadh, Saudi Arabia, December 5, 2022: The passion, power and incredible talent of the top teams competing in the 2022 FIFA World Cup Qatar™ will be captured forever by Coca-Cola and Crypto.com in a series of NFT artwork inspired by the unique ‘heat maps’ created by each team’s winning attacks, tackles and goals on the pitch.
Developed and hosted on the Crypto.com NFT platform, digital artist GMUNK (a leading NFT artist who has been working in the digital space for over 20 years, including as the creative genius behind the sci-fi look of Hollywood films Tron: Legacy and Oblivion) has partnered with Coca-Cola to create a collection of 10,000 unique NFTs generated by tracking player movements in matches.
🔥The hottest #FIFAWorldCup memorabilia ever?
⚽️ Introducing @CocaCola "Piece of Magic" NFT collection, created by each team’s on-field performance.
— Crypto.com (@cryptocom) December 5, 2022
This initiative, which combines digital art and soccer, is part of Coca-Cola and Crypto.com’s commitment to continue providing magical moments for fans during the World Cup.
The NFTs will be available to soccer fans around the world after they sign up for an account on Crypto.com’s NFT platform.
All eligible fanatics ought to do is sign up on Coca-Cola’s Fanzone page and click on at the NFT banner for a danger to personal a Coca-Cola ‘Piece of Magic’ NFT inspired by the Qatar 2022™ FIFA World Cup, the brand new shape of memorabilia with a view to live for all time on the blockchain.
Artist Gmunk brought, “In essence, Coca-Cola ‘Piece of Magic’ uses football facts as our paintbrush, defining densities, behaviors and colour packages to shape and create an immersive art work that embraces the spirit of football and represents a completely unique visual tale for each match.”
Nazli Berberoglu, General Manager, FIFA World Cup at The Coca-Cola Company: “The FIFA World Cup™ in Qatar is set bringing to existence magical moments on and stale the pitch for thousands and thousands of fanatics within the vicinity and beyond. This fantastic partnership with GMUNK will allow fans to all the time personal 10,000 great and distinct ‘Pieces of Magic’ in the form of NFTs.”
GMUNK’s NFTs, stimulated by means of ‘heat maps’, will seize the passion and backbone proven with the aid of the players for the duration of the World Cup: as they conflict it out on the pitch, their athleticism and overall performance will inspire great digital artwork.”
“This 12 months’s FIFA World Cup might be the primary to leverage Web3 technology,” stated Steven Kalifowitz, Chief Marketing Officer at Crypto.Com. “It is a privilege to associate with Coca-Cola and GMUNK to commemorate those historical fits on the way to all the time be captured at the blockchain. Together we’re developing a whole new shape of memorabilia.”
Coca-Cola Fan Zone is Coca-Cola’s digital hub for the Qatar 2022™ FIFA World Cup. It offers lovers the possibility to percentage thrills, pleasure, games and recollections in guide of this 12 months’s FIFA™ World Cup.
Key features of the Coca-Cola Fan Zone include leaderboard, pledges and Believers predictions, growing a international competition as a way to test lovers’ know-how and permit them to engage with every other.
GMUNK is a visionary whose creativity and innovation spans a wide range of media, and has established himself as one of the world’s top visual design directors.
Using a fusion of psychedelic themes and richly textured palettes, his signature style is enigmatic, atmospheric and metaphysical, much like Munky himself.
Crypto.com and the NFTs
This isn’t the only Crypto.com-sponsored NFT collection inspired by the FIFA World Cup.
Visa partnered with the popular cryptocurrency exchange to launch an NFT collection inspired by iconic goals scored by popular soccer stars Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez.
In this case the new NFT collection would simply be the most recent sports collaboration of Crypto.com, which is currently an official sponsor of the Qatar 2022 World Cup.
Coca-Cola and Pepsi continue to compete for Web3 dominance
Coca-Cola is launching a series of FIFA World Cup NFTs generated by tracking player movements in FIFA World Cup matches.
To do so, it has created 10,000 refined NFTs in collaboration with GMUNK, a digital artist who previously worked with Nike and musician Grimes.
After registering for an account, soccer fans around the world will be able to access the NFTs through the Crypto.com NFT platform.
For its part, Pepsi has unveiled its Black NFT collection, centered around the original Pepsi Black ‘Zero’.
The NFT artwork targets the younger, tech-savvy generation and draws inspiration from numerous areas of consumer interest, including dance, fashion, music, environmental, social and gaming.
Pepsi Black NFTs will be distributed to winners of the #PepsiBlackeffect challenge on the Moj app, where consumers are encouraged to “flaunt their style and share their entries by tagging @pepsiindia with #PepsiBlackEffect,” a campaign that has already garnered 1.2 billion views.
The two initiatives featured here are just two of many announced by Coca-Cola and Pepsi.
In addition to launching a series of NFTs to commemorate International Friendship Day, Coca-Cola worked with Tafi to create an exclusive collection of space-themed digital apparel to complement Samsung’s AR emojis.
Pepsi launched 1,893 generative NFTs last year to celebrate its birthday.
Later this year, it introduced an exclusive set of NFTs for attendees at its Strength of a Woman Festival & Summit.
And it also partnered with Billboard to launch the NFT Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” collection.
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