Coca-Cola announced today that it will be giving away exclusive digital collectibles to current Coca-Cola NFT holders.
This event will be on July 30 to celebrate International Friendship Day and also to commemorate the spirit of friendship each collectible can be shared with a friend.
What is Coca-Cola’s new NFT airdrop all about?
On Friendship Day this year Coca-Cola will airdrop special International Friendship Day digital collectibles to its NFT holders, including holders of the Coca-Cola International Pride Day 2022 giveaway, the Hamburger Day 2022 giveaway and the original Coca-Cola Friendship Day swag box.
For #FriendshipDay we're celebrating YOU! Owners of our digital collectibles from last Friendship Day, Burger Day, and Pride will be gifted a new collectible NFT and one to share with a friend.🎁✨ These will give you future access to #CocaCola exclusives. https://t.co/SEBwUDjcN6 pic.twitter.com/IgbCpk4PsO
— Coca-Cola (@CocaCola) July 27, 2022
The designs of the new International Friendship Day collectibles are inspired by the bubbles in each Coca-Cola bottle. Once the collector shares their NFT with a friend the artwork will be revealed for both holders.
In addition, the brand will invite owners of Coca-Cola collectibles to experience Real Magic experiences, such as early access to Coca-Cola Creations and Coke Studio.
“Bringing people together in shared moments has always been at the heart of Coca-Cola,” said Pratik Thakar, Coca-Cola’s Head of Global Creative Strategy. “Entering the metaverse a year ago was our first step in connecting with people in a completely new and inspired way. International Friendship Day cements our commitment to the exciting and ever-changing digital world to build our community…”
Coca-Cola and the metaverse
Coca-Cola first entered the metaverse in July 2021 and has since launched more than 4,000 digital collectibles for its community.
Last year, on International Friendship Day the company even dropped a box of swag during a Decentraland rooftop party.
Coca-Cola recently launched the NFTs Pride Collection to celebrate International Pride Day.
Find out all the details on their official website.
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