Warner Bros. has collaborated with Eluvio to create a cinematic experience in the metaverse. The global film and entertainment company will debut its new product on October 21 with limited edition NFTs based on The Lord of the Rings.
— Warner Bros. NFT (@WarnerBrosNFT) October 20, 2022
Warner Bros. and the Web3
Eluvio received investment from the media giant in August 2021 at a valuation of $100 million.
Warner Bros. will also release an extended version of “The Lord of the Rings: The Fellowship of the Ring” on the web3 platform, web3.wb.com, making it the first major studio to release a film on NFT.
“The Fellowship of the Ring NFTs are the first to be made available on the WB Movieverse, a new marketplace that will include other studio titles in the future,” said Jessica Schell, CEO and executive vice president, Warner Bros.
WB and Eluvio
Warner Bros. and Eluvio are minting 999 NFT of the Epic Edition at $100 each, while an additional 10,000 NFT of the Mystery Edition will be available at $30 each.
“The Lord of the Rings: The Fellowship of the Ring” is the first film in the trilogy, released in 2001. The film grossed $897 million according to box office records, making it one of the highest-grossing films of the era.
The 3-hour, 48-minute extended version of the film will be available in 4K and will be accompanied by “more than eight hours of special features, hundreds of images and hidden AR collectibles.”
Fans of The Lord of the Rings will be able to explore some of the film’s most iconic filming locations, including The Shire, Rivendell and the Mines of Moria.
One of the locations will be added to the Mystery Edition at random, while the Epic Edition includes bonus footage not included in the Mystery Edition.
“According to Schell, bringing the film series to web3 is part of WB’s commitment to offering new experiences to fans and collectors.”
The film franchise has expanded over the years with more J.R.R. Tolkien books making it to the big screen.
Peter Jackson followed up the success of the first trilogy with The Hobbit film series in 2012, 2013 and 2014.
Amazon Prime Video has created and produced a television show “The Lord of the Rings: The Rings of Power,” based on Tolkien’s ‘Middle-earth’ book series. The tech giant invested $250 million in the series, which also had the backing of Amazon founder Jeff Bezos, who is also a big fan of Tolkien’s work.
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