Movistar presented this Friday its metaverse, a 3D virtual space where users can get to know one of the world’s leading sports centers without having to physically move.
— Rafa Nadal (@RafaelNadal) May 19, 2022
In the metaverse called “Rafa Nadal Academy by Movistar” you will be able to get to know and tour the facilities of the sports center located in Mallorca, Spain, according to a press release.
The academy has a collaborative room where meetings and encounters will be held through the virtual avatars of the academy.
Metaverse with Rewards
In “Rafa Nadal Academy by Movistar” users will be able to unlock achievements as they progress through the metaverse.
If they manage to complete all the missions, they can obtain rewards through sweepstakes. In addition, the metaverse has several mini-games available.
Those responsible for this project want the younger audience to live an innovative, fun and gamified experience.
Rafael Nadal and the Metaverse
Through Rafa Nadal’s 3D virtual avatar, visitors can get to know the facilities of the sports center located in Manacor (Mallorca) and tour the academy by themselves. It also has a collaborative room where meetings can be held through the virtual avatars of the academy. In addition, the metaverse includes a playful part. On the one hand, users will be able to unlock achievements as they progress, and if they manage to complete all the missions they are given, they will be able to obtain interesting prizes through raffles. On the other hand, there are several mini-games available throughout the visit.
Telefónica has been in charge of developing the metaverse of the Rafa Nadal Academy by Movistar. With the application of this technology, those responsible for the project seek to bring the new facilities and methodology of the Rafa Nadal Academy by Movistar to the younger audience through an innovative, fun and gamified experience.
Spanish tennis player Rafa Nadal said he feels “very surprised” with the development of the academy in the metaverse.
Rafa Nadal says: “Honestly, I am very surprised by how well the Academy has turned out in the virtual world. I think it is a very positive project that will allow anyone to learn about our facilities and programs from anywhere in the world in a fun and entertaining way. In addition, I think we will reach a young audience that identifies with new technologies. Thanks to Telefónica and the work of the entire team that has been involved, we have done something new and that everyone will like”.
Chema Alonso, Chief Digital Officer of Telefónica, explains: “With this new project, Telefónica demonstrates its strong commitment to continue exploring the technological possibilities offered by Web3 and the metaverse. We thank the entire team that makes up the Rafa Nadal Academy by Movistar that, together with Telefónica, open their doors in the metaverse so that all interested users can meet one of the most recognized sports centers in the world through an immersive and fun experience”.
He informed that “Rafa Nadal Academy by Movistar” aims to reach a young audience that identifies with new technologies.
Movistar held its first press conference in the metaverse to announce this new virtual space that will provide an immersive and entertaining experience.