Paris Hilton, the queen of the metaverse, is back with news about her upcoming Web3 initiative. This time, she has chosen to focus her attention on one of the world’s oldest holidays, Halloween, which is hugely popular in the United States.
Paris Hilton in the metaverse
Paris Hilton will host a Halloween party entitled “Cryptoween” on the online gaming platform Roblox on October 31.
📸 Hang out with my avatar from 2pm – 3pm PT today
💄 Try on gorg Halloween makeup looks from @UrbanDecay
✨ Strut your stuff on the fashion runway
— ParisHilton (@ParisHilton) October 17, 2022
Avatars will be customized with makeup looks from Urban Decay and numerous Halloween costumes.
Users will be able to participate in a fashion game to win Paris Hilton’s iconic tracksuits, wear Paris’ exclusive designer clothing and shop at the Cryptoween costume store throughout their metaverse experience.
Paris Hilton and the Web3
Paris Hilton’s journey through the metaverse began with a New Year’s Eve party in the metaverse on Roblox.
Then, she launched her own “Paris: Past Lives, New Beginnings,” an NFT collection that sold for about $200,000.
In addition, Paris Hilton’s 11:11 Media purchased land at The Sandbox to sell Paris-themed NFTs and host a series of events.
And recently, she filed new trademark applications for Queen of the Metaverse and Cryptoween.
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