Global hotel company Millennium Hotels and Resorts has announced that it will launch a virtual hotel in Decentraland on May 5, making it the world’s first hotel group to operate a hotel in the metaverse.
Singaporean billionaire Kwek buys land in Decentraland
Named M Social Decentraland, the virtual hotel aims to be a meeting point for visitors to discover the virtual world of Decentraland. Located near Genesis Plaza, the heart of Decentraland, the virtual hotel is in a prime location. Each of the building’s four sides is marked by a giant “M,” with glass exteriors and neon pink accents creating a stylish interior.
Guests entering M Social Decentraland will be greeted by an avatar in the lobby. The avatar will guide visitors through the hotel, and guests will be able to discover real-world surprises from the hotel as they discover M Social Decentraland.
“The hospitality landscape is evolving rapidly. We are embracing different technologies to engage customers and enhance guest experiences. The metaverse is one such avenue that offers us endless opportunities to create unique social connections with our guests,” said Mr. Saurabh Prakash, Group Senior Vice President, Commercial, Millennium Hotels and Resorts. “M Social Decentraland will enable us to reach out to new and existing customers in both the physical and virtual world with online connection to offline engagement.”
In addition to connecting with customers and building brand awareness in the metaverse, Millennium Hotels and Resorts wants to integrate metaverse experiences with real-life events.
In the near future, the hotel group wants to collaborate with like-minded partners, as well as integrate the virtual hotel into the M Social website and organize special events to celebrate occasions such as Valentine’s Day and New Year’s Day.
“M Social is a different company, one of a kind. As we look to the future, we need to go beyond the traditional hospitality model and engage our guests through new immersive experiences,” said Mr. Kwek Leng Beng, Executive Chairman of Millennium & Copthorne Hotels Limited. “We look forward to redefining hospitality through M Social Decentraland creating online adventures that integrate with real-life events.”
Millennium Hotels and Resorts (MHR) is the global brand of Millennium & Copthorne Hotels Limited (M&C), which owns, manages and operates more than 145 hotels in some 80 locations across Asia, Europe, the Middle East, New Zealand and the United States.
Targeting the young and creative jet setters, the M Social brand launched in Singapore in 2016 and has since expanded with physical outposts in Paris, New York, Singapore and Auckland. M Social Decentraland marks the brand’s first virtual location.
“As we look to the future, we need to look beyond the traditional hospitality model and engage our guests through new immersive experiences,” said Kwek, executive chairman of City Developments. “We look forward to redefining hospitality through M Social Decentraland creating online adventures that integrate with real-life events.”
In addition, Millennium Hotels is seeking partnerships on the metaverse platform. In addition, the hospitality brand also has plans to integrate real-life occasions, such as Valentine’s Day and New Year’s Day.
Regal Hotels Group and Resorts buy land at The Sandbox
For its part, Regal Hotels Group unveiled the development of a “green metropolis” on the Singaporean billionaire’s land in The Sandbox metaverse. In addition, the MetaGreen virtual city aims to “promote eco-friendly choices and foster a sustainable community to support a circular economy.”
— MetaGreen (@metagreen_city) April 25, 2022
“Web3 and metaverse technologies will not only alter every facet of our daily lives, but also enable a socially inclusive and environmentally sustainable impact on the world,” said Regal Hotels vice president Poman Lo. “The MetaGreen project aims to inspire, educate and catalyze a more sustainable future by mobilizing a green ecosystem of like-minded partners who will join us in creating this path to carbon neutrality.”