Hong Kong’s Times Square mall is stepping into the virtual world by announcing a replica of its metaverse location. In addition, this will see the mall work in partnership with Bunny Warriors and metaverse AiR, who have already built a version of Hong Kong in their online world.
Times Square Mall metaverse hopes to improve foot traffic
With the introduction of Times Square Mall, this new partnership will become the first mall entry in the AiR metaverse. It is the latest in a long series of virtual world upgrades by AiR. The company aims to connect all aspects of life to the metaverse.
“From the partnership with Times Square, we want to offer shoppers the first – and only – metaverse experience and show them that we are the most accessible and practical metaverse for the general public,” said Terence Chow, CEO of AiR.
This new metaverse partnership is also expected to improve foot traffic on the Times Square Mall. It has been a challenging time for the entire retail sector.
In addition, many companies are looking for ways to drive sales while social distancing rules and Covid regulations remain in place. Having a replica of a mall in the metaverse where users can browse and buy products is a unique way.
Finally, there is already a Times Square exhibit in the metaverse mall. This is a Bunny Warriors pop-op store where visitors can try out the popular metaverse game. In addition, there are also sixty Bunny Warriors NFTs available for purchase in the virtual mall.