Miami is going to launch NFTs, the city’s mayor, Francis X. Suarez. The city of Miami has joined forces with TIME US, Mastercard and Salesforce to launch NFTs later this year.
Miami Partners with TIME, Mastercard and Salesforce
The NFTs initiative is designed to drive revenue for local businesses and nonprofits through exclusive rewards offerings.
We are thrilled to partner with @FrancisSuarez, @VentureMiami, @Mastercard & @Salesforce to help bring the @CityofMiami into #web3!
This initiative will support local artists & charities in Miami in unprecedented ways!
Learn more ⤵️https://t.co/G8Sp35FLtz
— TIMEPieces ⏰ (@timepieces) July 28, 2022
Through the four-way collaboration, the City of Miami will drop a collection of 5,000 Ethereum NFTs designed by 56 local Miami artists, representing the city’s 56-square-mile area.
“I am thrilled to partner with TIME, Mastercard and Salesforce on this initiative. The City of Miami has been at the forefront of the web3 revolution and we will continue to employ these new technologies to support our existing businesses and attract new ones, raise capital and provide experiences for our citizens and those visiting this great city. At the same time, we can also use this novel approach to support local artists and charities,” said Mayor Francis X. Suarez.
Mastercard will offer Miami NFT holders access to Mastercard‘s Priceless Miami program, which includes events at local Miami restaurants and curated private tours of Miami cultural institutions and other memorable activities.
TIME, which has been actively involved in the web3 space for the past year, will be responsible for guiding the strategy, developing the creative and launching the initiative.
“This initiative will provide a unique opportunity for the City of Miami to establish deeper connections with residents and visitors. As we have evolved TIME in the web3 space over the past year and a half, we have discovered new ways to engage consumers and create exciting new revenue streams for our industry,” said Keith A. Grossman, President of TIME, who also serves on the Salesforce advisory board.
“We are thrilled to leverage our expertise and experience to create this program for the great city of Miami, which has already established itself as a leader in web3 innovation, and take our first step in a new venture for TIME to successfully and authentically introduce other brands and organizations to web3.”
Salesforce will be responsible for minting and selling NFTs through NFT Cloud, a new product – currently in a closed pilot phase – that allows brands to connect the physical and digital worlds through non-fungible tokens.
Miami and Web3
Miami has been making waves in the Web3 space, with the launch of MiamiCoin last August and the inaugural Miami NFT Week this April, driven by Miami Mayor Francis Suarez’s popularity among venture capitalists, startups and tech companies.
The project will launch in December this year, after Ethereum moves from Proof of Work to Proof of Stake, which will reduce the initiative’s carbon emissions by 99% or more. Application details for interested artists and more information about the NFT drop will be announced in the coming months.
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