Partnership between Millennium Hotels and Resorts (MHR) and Singapore Tourism Board (STB) offers immersive experiences and real hotel rewards.
SINGAPORE, Nov. 21, 2022 – Singapore Tourism Board (STB) and local hotel group Millennium Hotels and Resorts (MHR) have jointly launched Merlion on Vacation, a virtual adventure that allows players to explore Singapore in the metaverse, win prizes and enjoy a Merlion 50th anniversary themed room package at M Social Singapore.
Players will search for clues to locate the Merlion as it is teleported to Decentraland, a 3D virtual platform, to celebrate its 50th anniversary. Singapore’s Merlion, located in Merlion Park, turned 50 years old on September 15 this year.
In addition to discovering the M Social Decentraland – a virtual hotel with glass exteriors and neon pink accents – players can participate in mini-games showcasing iconic Singapore landmarks such as Gardens by the Bay, Sungei Buloh, Maxwell Food Centre and Orchard Road. Those who complete the games will be entered into a draw for a one-night stay at M Social Singapore, as well as hotel and food vouchers. and other items.
M Social Singapore has also launched a Merlion 50th anniversary package to commemorate the anniversary of the Singapore icon, allowing guests to experience Merlion-themed fragrance creation workshops and cocktail mixology.
The Merlion on Vacation virtual adventure builds on the opening of M Social Decentraland in May this year, making MHR the first hotel group in the world to operate a hotel in the metaverse.
M Social Decentraland occupies a prime location in Decentraland, as it is one streetcar stop away from Genesis Plaza, the starting point for all visitors to the virtual platform.
“M Social Decentraland may be in the metaverse, but its strategy is focused on real life with its new customers and creating means of revenue with the metaverse. Our collaboration with STB for Merlion’s virtual vacation is a case in point. By getting local and international customers to participate in this campaign, we promote Singapore and the M Social brand by sweetening the deal with prizes of stays and dinners that can be used at our physical hotel, M Social Singapore,” he said. M Social Singapore,” said Saurabh Prakash, Vice President Commercial, Millennium Hotels and Resorts Group.
“Entering the metaverse gives opportunities for STB to attract new people and connect with travelers in creative ways. The travel landscape is evolving and to remain relevant, it is critical to embrace emerging technologies to inspire travel to Singapore and push the boundaries of commercial innovation. Singapore Tourism Board is delighted to partner with Millennium Hotels and Resorts on this metaverse pilot project to reimagine our tourism offering, and we welcome everyone to join us and explore Singapore virtually,” said Chang Chee Pey, Deputy General Manager, Marketing Group, Singapore Tourism Board.
Access to M Social is free and players can participate in M Social Decentraland activities at https://www.msocial.com/merlion-in-metaverse. From now until December 12, 2022, there is an open call to “cover” the lion during your vacation.
You can replace the beloved icon through the filters available on VisitSingapore and MHR’s Instagram accounts using the hashtag #MerlionOnVacation.
The M Social brand was introduced worldwide in 2016, starting with M Social Singapore, and has since expanded with additional physical outposts in Paris, New York and Auckland.
This would be M Social Decentraland’s first virtual space in the metaverse. MHR plans to grow the brand in other physical locations, including Suzhou, Phuket, London, Sunnyvale and key cities in the Middle East, with strong personas to capture diverse stories in vibrant and creative communities.
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Hong Leong Group Singapore
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Singapore Tourism Board
About Millennium Hotels and Resorts
Millennium Hotels and Resorts (MHR) is the global brand of Millennium & Copthorne Hotels Limited (M&C), a global hotel company that owns, manages and operates more than 145 hotels in approximately 80 locations.
It has several distinct hotel brands, including Grand Millennium, Millennium, M Social, Copthorne and Kingsgate, in Asia, Europe, the Middle East, New Zealand and the United States.
With prime locations in gateway cities around the world, MHR has the perfect address for business and leisure travelers. M&C is the hotel arm of Singapore-listed global real estate company City Developments Limited, part of the Hong Leong Group.
For more information, visit www.millenniumhotels.com
About the Merlion
The Merlion is a mythical creature with the head of a lion and the body of a fish, first created in 1964 as the corporate logo of the then Singapore Tourism Promotion Board (STPB).
The first statue of the Merlion was erected in 1972 by local sculptor Lim Nang Seng and was officiated on September 15, 1972 by then Prime Minister Lee Kuan Yew at the mouth of the Singapore River.
Since its installation, the Merlion has been Singapore’s national emblem for tourism, a cherished icon synonymous with our humble beginnings and our journey as a nation.
As we welcome the world to Singapore, the Merlion reminds us of our rich cultural heritage and resilience. The Merlion’s 50th anniversary not only celebrates its longevity, but also how we are reimagining our city as a vibrant destination and a home that Singaporeans can be proud of.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the main tourism improvement employer and one among Singapore’s key monetary sectors. Together with industry and network partners, we shape Singapore’s dynamic tourism landscape.
We carry to lifestyles the Passion Made Possible logo by using differentiating Singapore as a vibrant destination that conjures up humans to proportion and deepen their passions.
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