General Motors has confirmed that it has reached an agreement with Microsoft to implement ChatGPT in its brands’ cars, as an AI-based digital assistant.
In just a few months, ChatGPT has managed to invade everything around us. It’s already inside our instant messaging apps like WhatsApp and Discord, and that’s just the beginning.
The Artificial Intelligence craze has no signs of stopping for now, and there are already companies that have taken the plunge to take advantage of this technology in places other than a web browser. Like, for example, the car.
ChatGPT in the car
General Motors, one of the main North American car manufacturers, has confirmed to Reuters that a leak first published by Semafor is real: that it has reached an agreement with Microsoft for the implementation of ChatGPT in the digital systems of its cars.
ChatGPT is famous for being based on a very advanced language model, allowing it to answer our questions in the style of a real person. GM’s idea is to leverage that to power its digital assistant, helping the driver in more types of situations.
For example, ChatGPT in the car will allow us to ask questions about our vehicle; the AI will consult the car’s manual for us and present us with the answer. So it is somewhat more comprehensive and technical than current digital assistants, which focus on infotainment.
For example, one possible use of ChatGPT in the car comes if we get a flat tire. In that case, we could ask the system “how to change a tire,” and it would understand us and show us an explanatory video on the screen.
The AI would also be able to get data directly from the car. In another example, ChatGPT could be used to check the status of the engine, simply by asking it why the yellow light has come on in our instrument cluster. The AI will also be able to open our garage door if we configure it with the code we use.
All these functions have a lot of potentials but, at the moment, there is no definite date for the first car with ChatGPT. Another problem is that General Motors exited the European market several years ago with its brands, Chevrolet and Cadillac among others, so it is not clear how this technology could reach cars in Spain.
Microsoft and artificial intelligence
General Motors is working on a personal assistant for its vehicles and it would be trained with the same model as ChatGPT, as described by Semafor.
The landing of this AI in the car should not come as a surprise, since one of Microsoft’s objectives, when it invested in OpenAI, is to bring this tool to all types of products.
Microsoft has had an alliance with General Motors since 2021 for the development and commercialization of autonomous cars. That alliance did not include the use of AI, at least in terms of personal assistants.
OpenAI has recently presented its API and is already being integrated into third-party services, for the moment within business communication.
It is not strange that OpenAI wants to experiment with ChatGPT in different sectors, such as car manufacturers.
General Motors currently works with two assistants such as Siri and Google Assistant, the expansion of ChatGPT may be Microsoft’s strategy to convince manufacturers such as General Motors.
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