As the metaverse continues to grow in popularity, companies are exploring innovative ways to bring their products to life in virtual worlds.
Fiat and KIA are among the first automotive companies to use ChatGPT in the metaverse.
This technology allows for interactive virtual showrooms that enable car buyers to take virtual tours and get answers to their questions from the comfort of their own homes.
Cabrio, hatchback, or 3+1 with a lovely magic door? Why not try them all!
On the Fiat Metaverse store your one step away from your dream New 500. pic.twitter.com/3E4eZi3vlv
— Fiat (@fiat) February 3, 2023
ChatGPT in the Metaverse
ChatGPT is a generative AI chatbot launched by OpenAI in November of last year. It has since become a trendy buzzword on social media due to its practical applications in the metaverse.
Fiat and KIA: Utilizing ChatGPT to Sell Cars
Fiat and KIA are using ChatGPT to create interactive virtual assistants for their immersive showrooms. This integration allows car buyers to take virtual tours of showrooms and get answers to all the questions they have about a particular car.
Fiat’s Interactive 3D Virtual Assistant: Fiat Genius
Fiat has developed an interactive 3D virtual assistant called “Fiat Genius” with ChatGPT’s help. The assistant can answer questions about Fiat cars, and a real sales consultant can also hop in to provide clarity on complex inquiries.
The Fiat Metaverse Store Experience
Fiat’s metaverse showroom, the FIAT Metaverse Store, is the world’s first interactive showroom powered by the metaverse.
It offers an immersive and user-friendly brand experience that allows customers to access the virtual showroom via their mobile phones or computers.
The showroom features Fiat Genius, an interactive 3D virtual assistant that can answer questions about Fiat cars. With ChatGPT’s help,
Fiat Genius can provide customers with detailed information about the car they are interested in. In addition to Fiat Genius, the showroom also allows a real sales consultant to hop in and provide clarity on complex inquiries.
To make the process as efficient as possible, Fiat has prepared pre-recorded video answers for basic questions.
This allows customers to quickly get answers to common questions without having to wait for a sales consultant to become available.
Virtual Showroom Experience via Mobile Phone and Computer
Individuals can enter the virtual showroom using either their mobile phone or computer. Additionally, Fiat has created pre-recorded video responses to common questions in order to streamline the process.
For a more immersive shopping experience, it is recommended to use VR headsets. According to Edo Segal, CEO of Touchcast, the software company that collaborated with Microsoft and Fiat to develop the Fiat Metaverse Store, the interaction with the “Fiat Genius” closely resembles how a human salesperson would assist customers in a physical dealership. They would answer questions, demonstrate features, and guide customers around the showroom.
Kia’s Metaverse Dealership
Kia Germany has also launched a metaverse dealership that runs on Engage, a metaverse platform for business. The store is available on mobile devices or computers, but “the best experience is on a VR headset.”
Digital Avatars and Interacting with Vehicles
Through the use of digital avatars, patrons can traverse a virtual showroom and engage with the cars, inspect the service bays, and have their inquiries addressed by clicking on links that redirect them to Kia’s website.
Long-term Plans: Interactive Manuals Inside Cars
The long-term plans for both Fiat and KIA are to have the interactions made available inside the cars themselves, becoming some type of interactive manual. As Segal stated, “You always would rather call the dealer that sold you the car and say, ‘Dude, how do I open the hatch?’ Right? As opposed to looking at the manual.”
Conclusion
The use of ChatGPT by Fiat and KIA in their virtual showrooms is a significant step towards the adoption of metaverse technology in the automotive industry.
The integration of ChatGPT’s advanced chatbot technology into the virtual showroom experience has made it easier for customers to access information about a particular car model and receive personalized assistance from real sales consultants.
With the success of Fiat and KIA’s metaverse showrooms, it is likely that other car manufacturers will follow suit and adopt similar metaverse experiences.
The future of car shopping is in the metaverse, and ChatGPT is poised to play a critical role in delivering innovative and engaging virtual showroom experiences for car buyers worldwide.
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