Adidas Originals, together with Ready Player Me, is launching Ozworld, the world’s first artificial intelligence-based avatar creation platform. The creation of the platform celebrates the arrival of the brand’s latest Ozworld collection.
Create avatars based on your personality through Adidas’ platform.
Adidas continues its journey into Metaverse collectibles and non-fungible tokens (NFTs) as the company announced Tuesday that it is partnering with Ready Player Me.
Ozworld avatars from @adidasoriginals are coming to Ready Player Me 🎉
More details soon 👀 pic.twitter.com/oj215rf4T7
— Ready Player Me (@readyplayerme) April 5, 2022
Ready Player Me’s technology allows people to explore different Metaverse virtual worlds with a single identity. The platform being launched by Adidas Originals is tied to the company’s latest Ozworld footwear launch.
The Ozworld online experience allows users to create their unique digital self. The platform champions the essence of individual personalities rather than physical appearances.
To create an avatar, users must answer a series of questions. This includes choosing their favorite Ozworld shoe silhouette. Once this information is shared, the platform will translate the input into a unique digital avatar based on the answers.
The new age of originality is here. See what’s waiting for you in Ozworld 👀
Coming soon. pic.twitter.com/goB1J2FjOc
— adidas Originals (@adidasoriginals) April 5, 2022
After generating their personas, users can experiment with animating their avatars. In addition, they can try on and digitally purchase the sneakers from the collection. Meanwhile, each user will be able to download their Ozworld alter ego. They will be able to use it as stickers and GIFs on their social media accounts.
In addition, users will be able to use the online avatar on the web exclusively with Ready Player Me, a cross-app avatar platform for the metaverse. This will allow users to explore virtual worlds using their Ozworld avatar in more than 1,500 applications and games.
The futuristic sneakers called Ozworld were originally released in the 1990s and featured a dynamic Adiprene cushioned sole and upper. By partnering with Ready Player Me, fans can create Metaverse avatars that wear the Adidas Ozworld branding.
“Each unique avatar will be able to browse the Internet through a customized partnership with Ready Player Me,” Adidas said Tuesday. This is the first brand partnership that crosses platform boundaries, offering interoperability in generative avatars with more than 1,500 different Metaverse apps and games.”
.@readyplayerme x @adidasoriginals 🔥🔥🔥
I couldn't be more excited for this one!
This is the first time we integrate an entirely new avatar to RPM and not just fashion/accessories for our own characters. Thread👇 pic.twitter.com/tl3pU2Zzah
— Timmu Tõke (@timmutoke) April 5, 2022
Adidas has been testing the NFT waters with many different ideas, as the company announced in late November 2021 that it had partnered with Coinbase and The Sandbox. The following month, in December, Adidas partnered with Bored Ape Yacht Club’s (BAYC) NFT project.
After that, Adidas Originals released an NFT collection with Punks Comics, Gmoney and the BAYC project. The company’s Adidas Originals NFT compilation was also one of the top NFT projects in terms of sales volume.
The Ozworld online experience will launch to the public on April 8. In the meantime, adiClub members and Adidas NFT holders will receive early access through a unique URL. They will be able to access the first installment of avatars arriving on April 28 through the metaverse.