The cryptocurrency industry now has its own reality show with the launch of The Next Crypto Gem. Premiering September 7th globally, the series adapts the popular Shark Tank format for crypto entrepreneurs to showcase innovative projects.
Led by executive producer Jett Tang, The Next Crypto Gem completed filming in March 2022. It will air across 178 platforms worldwide, aiming to bring crypto culture to mainstream audiences.
Adapting Proven Formats Into Crypto Settings
Taking cues from shows like Shark Tank and The Apprentice, The Next Crypto Gem combines business competition with crypto education and entertainment.
Aspiring founders pitch ideas to celebrity investor judges, competing in challenges for the title of top crypto startup. This gamified approach makes blockchain concepts accessible to general viewers.
As Jett Tang explained, the series looks to package the “larger-than-life characters” and “out-of-the-box ideas” of crypto in an easy-to-digest format. The goal is granting outsiders a window into the industry’s unique dynamism.
— Hourglass (WAIT) (@Hourglass_Wait) September 7, 2023
Crypto Luminaries As Key Judges and Mentors
The show enlisted several big names within the crypto space to evaluate pitches and mentor contestants:
- Brian D. Evans – Serial entrepreneur and angel investor
- Layah Heilpern – Blockchain Capital partner
- George Tung – Crypto VC and educator
These investors will draw on their extensive expertise to assess ideas and provide guidance. Their participation gives the show further credibility and star power.
Other appearances come from Shark Tank original Kevin Harrington, poker star Tom Dwan, and crypto influencer BitBoy.
Educating Through Entertainment on Crypto Basics
Beyond entertainment value, The Next Crypto Gem also aims to educate viewers on core crypto concepts like:
- Blockchain technology
- Digital wallets
- DeFi protocols
Packed with mainstream appeal, the show can make traditionally complex topics relatable through storytelling and visuals.
Providing crypto knowledge to the uninitiated forms a key part of the series. Making blockchain more accessible could help propel wider adoption.
Taking Crypto Content Global Through Distribution Reach
To maximize its potential audience, The Next Crypto Gem secured global distribution across:
- 178 platforms
- 56 countries
- Major outlets like Samsung TV Plus, Amazon Prime, Pluto, Rakuten
This level of multi-channel reach is rare for niche content. The strategy should allow the show to engage viewers well beyond existing crypto communities.
As the first mainstream crypto reality show, The Next Crypto Gem can capture attention and spark interest across geographic and demographic boundaries.
The launch of The Next Crypto Gem represents an ambitious effort to unlock crypto’s mainstream entertainment potential. Blending education with drama and competition, the show translates complex concepts into must-see TV.
If the debut season effectively demystifies blockchain while showcasing compelling personalities and ideas, The Next Crypto Gem could become a flagship franchise. With expanded public awareness, wider crypto adoption moves closer to reality.
More info: hourglassx.com
How does the show work?
Crypto entrepreneurs pitch celebrity judges who assess ideas and provide guidance.
Who are the main celebrity judges?
Brian D. Evans, Layah Heilpern, and George Tung.
Where can viewers watch the show?
It will air on 178 platforms across 56 countries.
What educational aspects are included?
Explanations of blockchain, crypto concepts and culture aimed at newcomers.
What is The Next Crypto Gem show?
A new crypto version of Shark Tank where founders pitch investor judges on business ideas.
When did The Next Crypto Gem premiere?
The show debuted on September 7, 2022 airing globally.
Who are the main crypto investor judges?
Layah Heilpern, George Tung, Brian D. Evans and Kevin Harrington.
What is the main goal of the show?
To promote crypto education/adoption and showcase new innovations.
Follow us on our social networks and keep up to date with everything that happens in the Metaverse!