METAV.RS is a content management platform that offers luxury brands and retailers solutions that enable them to manage web assets3, branded e-commerce sites and virtual worlds.
METAV.RS announced today that it has raised €3 million in seed funding, Forbes reported. The round was led by Jsquare, a Singapore-based Web3 fund, French global consulting firm Sia Partners and investment fund 50 Partners.
Participants include angels such as Ledger co-founder David Balland, The Sandbox co-founder and CEO Sébastien Borget, serial entrepreneur Michael Amar, Thibault Renouf, CEO of Partoo, Joel Hazan, CEO and partner at BCG, Sébastien Lalevée, CEO of Financière Arbevel and Jonathan Bordereau, CEO of Golden Bees.
The funds will be used to expand the METAV.RS team, IT training, platform development and global expansion.
The startup has more than 20 employees and plans to double its headcount by the end of 2023.
Incubated at Station F in Paris by Korean web and metaverse giant Naver.
The platform was created in January this year by Simon and Clément Foucher, Jérémie Salvucci and Adrien De Lavenere-Lussan, who have expertise in entrepreneurship, digital transformation and marketing, 3D, engineering, software development and video production.
One solution includes a Web3 asset manager that can scale the production of premium 3D NFTs and make these NFTs compatible with Decentraland and The Sandbox, and usable in augmented reality and social media filters.
Retailers can also create a “meta library” to sell NFTs directly on their API-enabled e-commerce sites.
They can also use the platform to create their smart contract and assign perks to their NFTs.
And in addition, there are metaverse applications that brands can use to create virtual changing rooms and “miniverses.”
Co-founder Clément Foucher told Forbes, “We aspire to be the Shopify of the metaverse. We have a similar business model with our plug and play solutions, from virtual fitting rooms to digital cufflinks.”
The platform features a 3D reconstruction application that scans physical objects and converts them into 3D models that can be used to create digital cufflinks.
These can be interoperable between different metaverse platforms or integrated into product sites to make the metaverse more accessible to brands and increase revenue.
Foucher explained to Forbes that “METAV.RS is targeting major luxury retailers that already have assets for metaverse integration.”
For one of its clients, the team is currently working on tokenizing a loyalty program with digital and physical rewards.
The startup has already created a MetaJacket NFT for the Metaverse Summit and will be participating in the Web Summit in Lisbon, GITEX in Dubai, CES in Las Vegas and NRF in New York over the next few months.
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