Shemaroo Entertainment has launched its web3 campaign with an immersive cinema experience on one of the leading metaverse platforms, Decentraland.
The Indian entertainment and media conglomerate has partnered with metaverse consulting and development firm Filmrare to open an immersive cinema called “Shemaroo Theatre.”
The metaverse is generally described as a 3D virtual space where people can interact anonymously with 3D avatars and participate in experiential activities such as games, virtual concerts or watch movies in immersive theaters.
According to Shemaroo, this “first cinema experience” is a great opportunity for the company as it creates an avenue to offer the world the best Bollywood entertainment content.
Shemaroo Theatre
The Shemaroo Theatre has been created to offer the same level of experience offered in real-life movie theaters, including virtual popcorn and beverage counters for immersive storytelling.
Virtual visitors will also explore entirely new screening experiences, such as the exciting plush lobby, box office counter and virtual trailer areas.
Hiren Gada, CEO of Shemaroo Entertainment, comments on his company’s foray into the metaverse, “As a brand, Shemaroo has always fostered a culture of innovation and technology, and with the rise of Shemaroo Theatre in Decentraland Metaverse, we will lead a parallel ecosystem for Bollywood movies to be experienced on a big screen, now from the comfort of home.”
The company aims to take the Bollywood movie experience to the next level by leveraging the opportunities created by the new generation of the Internet, web3. According to Gada, the new product is a testament to the company’s commitment to constantly evolve to create diverse content offerings.
Shemaroo was founded 60 years ago by Buddhichand Maroo as a book circulation library. The company created India’s first rental business in 1979, before growing into the giant media and entertainment conglomerate it is today.
Ravi Krishnan, founder of Filmrare, commented, “It is a great honor to partner with a brand like Shemaroo, which has been entertaining audiences for 60 years, and showcase some of its blockbuster Bollywood films through Metaverse’s virtual theater.”
Filmrare is a metaverse developer and consultant that focuses on bringing brands into the metaverse. The web3 startup helps companies create quality spaces in the metaverse.
Decentraland DAO Governance Facilitation Squad added, “We are more than thrilled to have Shemaroo Theater on our platform and bring some of the best Bollywood movies to our metaverse users, both existing and potential.
This will surely take the whole movie watching experience to the next level without limiting the possibilities of what one can do in an actual movie theater.”
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