Today marked the official launch of Starbucks Odyssey, the coffee chain’s first use of web3 technology. The website will go live later this year.
Through the new experience, which combines the popular Starbucks Rewards loyalty program with an NFT platform, users can earn and purchase digital assets that unlock exclusive experiences and rewards.
The company had already given investors an indication of its goals on the web3, saying it believed this new experience would build on the existing Starbucks Rewards program, in which consumers earn “stars” that they can redeem for perks such as free coffee.
A unique experience that enables you to earn and buy digital collectible stamps and unlock new, coveted coffee experiences. 🌟
— Polygon – MATIC 💜 (@0xPolygon) September 12, 2022
Using their Starbucks Rewards login details, members can access Starbucks Odyssey, an extension of the market-leading Starbucks Rewards program.
Once logged in, users can take Starbucks Odyssey “journeys,” a series of interactive games and challenges designed to help users learn more about coffee and Starbucks.
Members will receive a collectible digital journey stamp as compensation for completing the journeys.
The Starbucks Odyssey web app experience features an integrated marketplace where members can purchase limited edition (NFT) stamps. All members will be able to immediately purchase limited edition stamps using a credit card.
No bitcoin or cryptocurrency wallet will be needed, making the Starbucks Odyssey experience a fun and simple way for customers to access this cutting-edge technology and claim their Starbucks loyalty.
Adam Brotman, who developed the Starbucks app and the company’s Mobile Order & Pay system, was hired by Starbucks to serve as a special advisor to the company.
At Starbucks Odyssey, Brotman’s group worked with Forum3’s co-founder, as well as the company’s internal marketing, loyalty and technology teams.
Brady Brewer, chief marketing officer at Starbucks, told TechCrunch that while the company has been researching blockchain technologies for some time, it had only been working on this particular project for about six months. He stated that the company intended to invest in this area, but not as a “filler” side project as many other companies do. Instead, it was looking for a plan to improve operations and expand its current loyalty program.
Starting today, September 12, customers and partners can sign up for the waiting list to be among the first to receive access to the Starbucks Odyssey experience, which will launch later this year.
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