RIYADH, SAUDI ARABIA – AUGUST 8, 2023 – Sandsoft Games, developer, publisher and investor of AAA talent-driven mobile-first games, announces the appointment of Ahmed Sharif, formerly Head of AR, VR, Metaverse Automation and Platform Engineering at Meta, as its new Chief Technology Officer.
Ahmed’s appointment is another important milestone in Sandsoft’s journey to become a leading global powerhouse in mobile gaming. The experienced leader will drive technology and innovation across the company, which has a global team of more than 50 people between its headquarters in Riyadh and offices in Barcelona, Helsinki and Shanghai.
Ahmed will focus on enhancing and expanding Sandsoft’s publishing platform, while providing technical direction for Sandsoft’s internal game development, supporting and guiding the studio and engineering teams on their development journeys.
As a strategist and senior engineering leader, Ahmed brings extensive experience in creating software and hardware for gaming experiences to his position at Sandsoft. His career includes major gaming brands such as EA, Sony Interactive Entertainment and Criterion Games, and titles such as Need for Speed and Pearl’s Peril.
In addition to shipping Meta Quest 2 globally, Ahmed’s portfolio includes development of PSVR1, PS4 and PS4 Pro and EA’s Frostbite game engine.
David Fernandez, CEO of Sandsoft Games, commented:
“It goes without saying that Ahmed is an important hire for Sandsoft. He has led the engineering strategy for many of the most well-known commercial technology products and has worked on world-class game titles. I am delighted to welcome him to the team and believe he will play an important role in driving Sandsoft’s next phase of growth.”
Ahmed Sharif, Chief Technology Officer at Sandsoft, commented:
“Throughout my career, I have worked on technologies and content that deliver unforgettable gaming experiences. Sandsoft’s commitment to creating engaging and diverse games aligns well with this goal, with a team that brings the best of cross-platform gaming to accessible, mobile-focused environments. I believe Sandsoft is poised to become a leader in the global gaming industry and I look forward to playing my part.”
Sandsoft Games recently announced its partnership with Jam City, one of the most successful publishers in the mobile gaming industry, to support the global launch of DC Heroes & Villains and publish the title in the Middle East and North African markets.
Founded in 2020, Sandsoft is a gaming company based in Riyadh, Saudi Arabia, dedicated to publishing, developing and investing in high quality gaming experiences and studios internationally. Sandsoft is committed to delivering engaging and fun experiences to gamers in the MENA region and around the world, supported by an experienced team with a proven track record.
This experienced team consists of passionate game creators who have worked on some of the most successful franchises ever released, such as FIFA, Candy Crush, Need for Speed, Angry Birds and World of Tanks, and brings a deep understanding of the video game market.
With offices in Saudi Arabia, Spain, Finland and China, Sandsoft aims to bring continents, cultures and people closer together and help the video game ecosystem in the Middle East and North Africa move from being an emerging market to becoming a global market leader.
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