Rolls-Royce unveiled its exclusive Bespoke Phantom ‘The Six Elements’ series at a private gala ceremony held in Dubai, UAE.
British luxury automaker Rolls-Royce Motor is launching ‘The Six Elements’: six unique Phantom Extended Series II cars that come paired with a one-of-a-kind NFT, in collaboration with world-renowned British artist Sacha Jafri.
Six Elements NFT Collection
As revealed, the NFT collection will showcase the six new cars recently launched by the most expensive carmaker.
Jafri has teamed up with the brand to create six one-of-a-kind Phantom Series IIs, dubbed ‘Six Elements’.
Each of these unique cars is hand-painted with a gallery by Sacha Jafri, inspired by one of the five elements: Earth, Water, Fire, Wind and Air, with Humanity as the “the sixth element”.
The sixth Phantom 'The Six Elements' motor car, Humanity, references Sacha Jafri's best-known work, ‘The Journey of Humanity’.
— Rolls-Royce Motor Cars (@rollsroycecars) December 22, 2022
The project has the express goal of raising $1 million for charities, whose partnerships will be announced later this year. The chosen beneficiaries will be Humanity-focused and will cover three sectors: Education, Health and Sustainability.
Each will be accompanied by an exclusive NFT that can be sold to raise additional funds for the charitable foundations.
“The six Rolls-Royce Phantoms will encompass the emotion of each elemental pressure,” says Jafri. “The artistic journey begins and ends with purpose and emotion, which again fuels my suggestion to sketch the ‘Six Elements’ palette of tones.” Air, Fire, Water, Earth, and Wind are enhanced by the addition of the element Humanity, the very essence of existence.” Jafri was inspired by Rolls-Royce.
Rolls-Royce is a brand of intention, excellence, power, detail and passion, a brand that has travelled a similar path to mine.
By embracing empathy, we are able to reconnect the spirit of our world, in connection with our Elements and the souls of not only the individual, but the very idea of universal consciousness,” he continues.
This fee is indicative of those standards, because it now not only carries artwork for the sake of aesthetic idea, but also a cultivation of the soul, an elevation of the spirit and the embodiment of a real charitable reason.”
According to Cesar Habib, Rolls-Royce Motor Cars Regional Director for the Middle East and Africa, the idea came about during a phone call.
“Through collaboration between Rolls-Royce’s UAE dealership partners and an incomparable contemporary artist, art and craft have converged into a deeper, breathless expression of matter and meaning,” says Habib.
“Raw elemental energy encapsulated in a natural inventive expression. The Six Elements” highlights the legacy of the Phantom Gallery by placing a prestigious artist at the forefront to highlight nature’s strongest elements – Water, Fire, Earth, Air, Wind and humanity – in the world’s finest automobile: Water, Fire, Earth, Air, Wind and humanity in the best automobile on the planet.
“Rolls-Royce cars are designed for a few, but we think of everyone. Therefore, the Phantom ‘The Six Elements’ will raise $1 million for charity. In addition, the six unique Phantoms will remain present beyond the charitable donation, thanks to a completely unique NFT initiative.”
The NFTs will be launched as an NFT “The Rolls-Royce That Keeps on Giving” initiative, which includes six individual flight animations.
Each time any of the six NFTs are exchanged, 20 percent will be donated to the chosen charity. The six unique and distinct NFTs are linked to each of the six Phantoms, although owners can sell their NFT separately if they wish. These NFTs will be integrated into the glovebox of each Phantom Series II, allowing each of the six owners to see their NFT experience sitting in their car.
Other luxury automakers in the NFT space
Rolls Royce, a premium luxury car brand, joins other automakers in the NFT space, such as Mercedes-Benz, which recently announced plans to launch its new car-inspired NFT collection in the Metaverse.
In October, luxury carmaker Automobili Lamborghini announced plans to launch its tourist-themed NFT collections. Lamborghini’s new NFTs offered users an exclusive metaverse road trip experience through various global destinations.
Last month, BMW showed interest in joining the NFT and metaverse sector. At the time, the automaker filed trademark applications with the U.S. Patent and Trademark Office to launch tokenized virtual vehicles, among others.
Others include Lexus, which adopted NFTs to issue driver’s licenses, and Mc Laren, which partnered with Tezos blockchain to showcase its Formula 1 Grand Prix in Singapore and Japan, among others.
Meanwhile, according to the announcement, all proceeds from the sale of the NFT collection “The Six Element” will go to fund health, education and sustainability in vulnerable regions around the world.
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