Polo Ralph Lauren, an American fashion company, has registered 9 trademarks for its name and logo in the metaverse. The company registered the trademark for its polo player logo and the names: Polo and Ralph Lauren.
Mike Kondoudis, a trademark attorney licensed by the USPTO, tweeted the details of the trademark application.
POLO has filed 9 trademark applications for
▶️ RALPH LAUREN
▶️ its Polo Player Logo
The apps cover:
✅ Virtual fashion shows
✅ NFT backed multimedia
✅ Virtual hotels and restaurants
✅ Virtual clothing, footwear, and fragrances#NFTs #Metaverse #Web3 #Cryptocurrency pic.twitter.com/XhaKIbTVrz
— Mike Kondoudis (@KondoudisLaw) April 4, 2022
Polo player logo and brand “Ralph Lauren
For the phrase “Ralph Lauren” and its polo player logo, the fashion company wants to use them to offer virtual hotel rooms and run a virtual restaurant with real and virtual products.
As for the Polo name, Ralph Lauren wants to use it in multiple applications. As read verbatim in its trademark filings, those uses include.
In addition, the trademark application covers downloadable multimedia files of artwork related to fashion, apparel, lifestyle, footwear, home goods, etc., that are authenticated by NFT.
It also consists of downloadable computer software for cryptocurrency wallets and downloadable virtual goods for use in online virtual worlds.
In early January, Patrice Louvet, CEO of Ralph Lauren, commented that the fashion brand is looking for opportunities in the metaverse to appeal to the younger generation of shoppers. He also said:
“Actually, there are a lot of parallels between the metaverse and Ralph’s vision because we are not a fashion company. We’re in the dream business.”
In addition, recently, famous fast food chain companies have also filed trademarks for names and logos in metaverse and NFT.
Polo Ralph Lauren is an American fashion company based in New York City. It was founded by American fashion designer Ralph Lauren in 1967.
It has almost all kinds of products, from baby, women’s and men’s clothing to other basic products such as gifts, furniture and many more.
NFTs and social gaming present two near-term opportunities for luxury brands, allowing them to monetize their vast intellectual property built up over decades,” the report says.
Ralph Lauren has been working on its virtual identity for some time. Last year, the fashion company opened a 24/7 digital store on Roblox for users to dress their avatars in its branding. Some of the virtual apparel and accessories users can purchase include backpacks, polo shirts and fleece jackets.