The world of virtual reality has taken a leap forward with Playboy’s announcement of the launch of its metaverse, known as MetaMansion, this year.
The popular adult entertainment brand has partnered with The Sandbox, a virtual world platform that allows users to create, share and monetize their own gaming experiences.
This move marks a significant step for the renowned adult entertainment brand, which has been exploring the possibilities of the metaverse for some time now.
In this article, we will delve into the details of Playboy’s MetaMansion.
so many new and old friends at our nft nyc party!!! thanks for such a great night🐰🔥@TheSandboxGame @PlayboyNFTS #PlayboyRabbitars pic.twitter.com/2WAf4tYEoB
— Liz Suman (@elizabethsuman) June 24, 2022
What is the MetaMansion?
The MetaMansion is Playboy’s virtual world, designed to provide its users with a unique experience. The world is a combination of reality and imagination, offering an escape from the mundane world to a virtual paradise.
The virtual world will be filled with various spaces, including clubs, casinos, and luxurious mansions, allowing users to interact with one another while indulging in entertainment.
The Partnership with The Sandbox
The Sandbox is a virtual world platform that allows users to create, share, and monetize their own gaming experiences. Animoca Brands, the parent company of The Sandbox, has partnered with Playboy to create MetaMansion.
The Sandbox will provide the technology behind the virtual world, while Playboy will provide its decades-long photographic and artistic archive to enhance the user experience.
Access to MetaMansion
Access to the MetaMansion will be open to non-Rabbit users, but they will not be able to access all the “cool places” in the virtual world.
In an interview, Liz Suman, head of Web3 at Playboy, confirmed that access to the MetaMansion should be possible even for users who don’t own a Rabbitar, but it won’t be possible to access all the “cool places” without one.
Playboy’s First NFT Collection
In 2021, Playboy launched its first NFT collection, leveraging its photographic and artistic archive that spans several decades.
The collection was a massive success, with the total transaction volume reaching 2,779 ETH, equivalent to more than $4.5 million.
The Role of Rabbitars
Rabbitars are 3D rabbit character NFTs that were launched by Playboy in 2021. According to the NFT marketplace OpenSea, the total transaction volume of the collection had reached 2,779 ETH at the time of writing, equivalent to more than $4.5 million.
The plan has always been for Rabbitars to be the VIPs of the MetaMansion experience. Liz Suman, vice president of art, editorial and Web3 at the media brand, confirmed in an interview that Rabbitars will continue to have a significant role in the MetaMansion experience.
The North Star of Playboy’s Web3 Strategy
The MetaMansion is Playboy’s “north star” in its Web3 strategy. The virtual world builds on the brand’s forays into the metaverse, including its first NFT collection and Rabbitar avatars.
The MetaMansion will provide a unique opportunity for Playboy to engage with its audiences in the metaverse.
The Cool Places in MetaMansion
Playboy has hinted at the existence of various “cool places” in MetaMansion that will only be accessible to Rabbitar users.
While no details have been provided on what these areas might entail, it is clear that they will provide a unique and exclusive experience for those who own a Rabbitar.
Launch Date of MetaMansion
While the exact launch date of MetaMansion has not been announced, it is expected to take place in 2023.
The anticipation surrounding the launch is high, with many eager to see what Playboy has in store for the virtual world and what this could mean for the metaverse as a whole.
Media Brands in the Metaverse
Playboy’s entry into the metaverse is part of a broader trend of media brands exploring the possibilities of virtual reality. As Liz Suman, head of Web3 at Playboy, notes, “There’s a real opportunity to tell stories that aren’t traditional. To me, that’s what’s interesting.”
This move could have significant implications for other media brands looking to reach new audiences and explore alternative methods of engagement.
Opportunities in the Metaverse
The emergence of the metaverse presents a plethora of opportunities for media brands. The virtual world is a new and largely untapped market for companies to explore.
The metaverse provides media brands with the opportunity to reach a younger and more tech-savvy audience, as well as explore new ways to engage with their audience.
The metaverse is also a platform for brands to showcase their products and services in a virtual setting, creating a new level of brand awareness.
Challenges for Media Brands in the Metaverse
Although there are many opportunities for media brands in the metaverse, there are also challenges that they will need to navigate. One of the challenges is figuring out how to monetize in the virtual world.
Advertising and product placement are two possible ways to generate revenue, but media brands will need to be creative in their approach to ensure that it aligns with the user experience.
Another challenge is navigating the complex virtual world and ensuring that their brand remains relevant in a rapidly changing environment.
Conclusion
The metaverse represents an exciting new frontier for media brands. With the launch of MetaMansion and the development of Rabbitar Avatars, Playboy is positioning itself as a leader in the metaverse.
However, the company will need to navigate the challenges that come with this new environment to fully realize the potential of the metaverse.
As more companies explore the metaverse, it will be interesting to see how media brands continue to evolve and adapt to this new and exciting virtual world.
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