VANCOUVER, AUGUST 9, 2023 — Celebrating its forthcoming 17th anniversary, international fashion label PHANTACi is entering a revolutionary partnership with Highstreet, the renowned MMORPG and retail-focused metaverse.
The collaboration promises to blur the boundaries between fashion, magic, and art by unveiling a unique region within Highstreet World called “PHANTACi Peninsula.”
This exclusive metaverse intends to provide fans with an innovative, interactive experience, acting as a testament to their enduring support of PHANTACi and its successful PhantaBear NFTs.
PHANTACi Peninsula is a reimagined interpretation of the brand’s essence in the Web3 realm, inviting visitors to explore a captivating universe teeming with enchantment, nostalgia, and adventure.
PHANTACi Peninsula — A Convergence of Virtual and Real in Digital Art
At the heart of Solera, a bustling metropolis in Highstreet World, PHANTACi Peninsula offers immersive brand experiences that seamlessly incorporate diverse elements inspired by the life and famous works of PHANTACi’s Co-Founder and Creative Director
Jay Chou, from magical realms to street basketball scenes and romantic environments.
Ric Chiang, Co-Founder of PHANTACi, said: “We are thrilled to partner with Highstreet to create an immersive experience for our fans that not only showcases our brand but also highlights our love for music, entertainment, and culture. With PHANTACi Peninsula, we aim to offer a world of nostalgia and adventure where every visitor can explore, discover, and create their own stories.”
PhantaBear NFTs marked PHANTACi’s initial metaverse foray last year, when 10,000 PhantaBears NFTs were released, selling out in less than 40 minutes. PHANTACi and Highstreet are trailblazers, integrating phygital products and experiences within the metaverse, and introducing limited edition apparel and collectibles to both virtual and real-world spaces.
Jenny Guo, Co-Founder of Highstreet, said: “Our aim is to break down the conventional boundaries between retail and the narratives we weave through our fabric. By blending fabric and code, we’re creating an immersive universe where our products become a tangible part of the stories we’re crafting. We want to ensure that anyone who supports PHANTACi is able to experience the brand in a cutting-edge way.”
From a romantic date at the PHP Café to exclusive shopping at PHANTACi Shoebox — the label’s flagship store — PHANTACi Peninsula provides a unique setting for all visitors. Limited edition items and special discounts for PhantaBear holders amplify the exclusivity of the shopping experience.
PHANTACi Peninsula is indeed a new chapter in PHANTACi’s narrative, making shopping more engaging and interactive than ever.
Travel Back in Time with Jay Chou
PHANTACi Peninsula will also feature a unique metaverse attraction: A time travel experience dedicated to Jay Chou. Inspired by classic boat rides from amusement parks, this innovative experience guides visitors on a virtual river journey, on board a piano-decked boat, across different epochs of Jay Chou’s illustrious career.
The attraction uniquely blends music and virtual reality, featuring iconic songs such as “Secret” (2007) to portray a cinema worthy experience. Through this immersive journey, PHANTACi Peninsula is inviting fans and curious explorers alike to traverse the diverse musical landscape of Jay Chou in a whole new, exciting way.
Find a New Home on PHANTACi Peninsula
PHANTACi Peninsula, the latest addition to Highstreet World, is PHANTACi’s dedicated region that integrates music, culture, and magic, promising unique shopping experiences and rewarding activities.
The Highstreet and PHANTACi teams are collaborating to design homes within PHANTACi Peninsula, which will be sold through an Initial Home Offering (IHO).
The PHANTACi Peninsula Initial Home Offering (IHO) is in line with previous IHOs within Highstreet World, including the immensely successful Solarium IHO which saw a trading volume of US$9 million.
Located in Highstreet City, The Solarium offered luxury homes providing players with additional inventory space, and a platform to earn rewards.
Flora Fang, COO of Highstreet, said: “Highstreet is excited to see the reactions from the community when the PHANTACi Peninsula is open to the public. It’s a magical part of the open metaverse with a range of nostalgic and fun pursuits. Also, visitors and residents will have the chance to take part in community activities and engage with the PHANTACi brand in the future, so the Highstreet World Metaverse will be an important place where fans will have opportunities to get the first glimpse of new developments by both PHANTACi and Highstreet.”
The teams at Highstreet and PHANTACi have collaborated to create the PHANTACi Peninsula Initial Home Offering (IHO), a unique integration of residential offerings and immersive experiences where art, music, and culture intersect. With PHANTACi Castle
as the centerpiece, the IHO will present a unique shopping experience and engaging activities inside the homes.
As a novel aspect of this co-design, homeowners will gain privileged access to a dedicated shopping district, establishing a truly immersive community within the culture of PHANTACi Peninsula.
Highstreet is like this amazing virtual world where shopping meets gaming. It’s a place where you can shop for cool stuff from your favorite brands and also have a blast playing games.
You know how brands have all these fantastic makeup and fashion items? Well, in Highstreet, those items become a part of the gaming experience. You can use them to give your in-game character a unique look that’s inspired by real-world fashion trends.
But wait, there’s more! Highstreet is not just about shopping and gaming. It’s also like a big online role-playing game that you can play with lots of other people. This means you can do more than just shop and play – you can actually create special items called NFTs that make your gaming experience even cooler.
And here’s the really exciting part: Highstreet is getting really popular. People love getting these awesome “phygital” products, which are like a mix of physical and digital, from online stores like Shopify. And if you’re the type who loves going to real stores, you can find Highstreet products in department stores all over the world.
Fashion icon Jay Chou and his friend Ric Chiang founded PHANTACi in 2006. Located in central Taipei, PHANTACi provides the customers with edgy fashion choices and lifestyle inspiration, encouraging them to pursue their own style.
Committed to expanding the brand, PHANTACi is actively collaborating with well-known brands in different fields to present more interesting ideas to consumers.
In addition to PHANTACi’s products, each directly operated store selects a number of top brands to cooperate with. The PHANTACi flagship store initiates more partnerships to carry out limited promotional activities which cause an upsurge and widespread response through those exclusive activities.
● No. 27, Alley 35, Lane 181, Section 4, Zhongxiao E Rd, Da’an District, Taipei City, Taiwan (Flagship store)
● No. 6, Alley 219, Yizhong St, North District, Taichung City, Taiwan
● No. 162, Section 1, Zhonghua Rd, Wanhua District, Taipei City, Taiwan
● No 113, Ground Floor, Jalan Gaya, 88000 Kota Kinabalu, Sabah
● No. 29, Jalan Berangan, 50200 Kuala Lumpur, Malaysia
● No. 101, Block 2, 588 Zhongshan Rd (E-2), Huangpu, Shanghai, China (The
Bund Finance Center)
PhantaBear is the first NFT collection from streetwear brand PHANTACi. The PhantaBear collection includes 10,000 bear-themed NFT items. The PhantaBear signature look includes the pink sunglasses, with a low-key personality.
Each unique PhantaBear is part of the PHANTACi community and provide many online to offline benefits allowing PhantaBear holders to enjoy life inside and outside the virtual world.
Follow us on our social networks and keep up to date with everything that happens in the Metaverse!