Fashion company Marc Jacobs has filed a trademark application that signals its plans to enter the metaverse and the world of non-fungible tokens (NFTs).
According to the application, filed with the USPTO on Aug. 2, the company plans to offer
- Virtual goods, namely clothing, footwear, hats and fashion accessories, among others;
- Retail store services and online store services with virtual goods;
- An online community of digital assets, NFTs and metaverses.
The news was shared today via Twitter by metaverse brand lawyer Michael Kondoudis.
#MarcJacobs has filed a trademark application claiming plans for:
▶️ Virtual clothing, footwear, fashion accessories
▶️ Retail stores featuring virtual goods
▶️ Marketplaces for digital clothing
▶️ Online communities for digital assets + NFTs#NFTs #Metaverse #Web3 #Designer pic.twitter.com/xsnH2jMePk
— Mike Kondoudis (@KondoudisLaw) August 8, 2022
The number of metaverse and NFT-related trademark applications being filed on a daily basis is on the rise.
Many other fashion brands are following in Marc Jacobs’ footsteps and joining the metaverse and NFT space.
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