Manchester City, one of the top football clubs in the English Premier League, has partnered with OKX, a cryptocurrency exchange, to create a metaverse football learning experience, “Make Your Play.”
What is the Metaverse Football Learning Experience?
The Metaverse Football Learning Experience, “Make Your Play,” is a virtual masterclass that allows football fans to learn about tactical football and in-game decision-making processes from Manchester City’s captain, İlkay Gündoğan.
Fans can create their own avatars, customize them, and participate in crypto and NFT-related quests that will give them a chance to win rewards such as tickets to watch Manchester City play live at the Etihad Stadium in the upcoming season.
The partnership between Manchester City and OKX aims to create a unique metaverse environment that will enable fans to experience Web3 and gain access to special content, experiences, and rewards from some of their favorite Manchester City players. This metaverse environment is called the OKX Collective.
— OKX (@okx) April 17, 2023
What is the OKX Collective?
The OKX Collective is an innovative virtual metaverse environment that provides Manchester City fans with a firsthand experience of Web3. Visitors to the OKX Collective can enjoy exclusive experiences tailored to each player’s playing style and personal interests.
This unique platform offers fans the opportunity to engage with their favorite team members in a new and exciting way.
These will include exclusive training content and music, as well as NFT-based digital experiences.
In March 2022, Manchester City announced OKX as their official cryptocurrency exchange partner, aiming to enhance the fan experience through a range of content activations. The partnership seeks to provide fans with unique opportunities to engage with the team in innovative ways, ultimately elevating the overall fan experience.
The partnership between the two organizations is a perfect match, as both entities are committed to using technology to enhance the fan experience.
Why is the Partnership Between Manchester City and OKX Important?
The partnership between Manchester City and OKX is important because it represents a new way for football fans to engage with their favorite teams and players.
The Metaverse Football Learning Experience and the OKX Collective provide a unique opportunity for fans to interact with their favorite players, learn more about the game, and win rewards.
The partnership also represents a new way for football clubs to engage with their fans. By creating a metaverse environment that is accessible to fans around the world, Manchester City can reach a broader audience and provide them with an immersive fan experience.
This, in turn, can help to increase fan loyalty and engagement.
What are the Benefits of Web3 for Football Clubs?
The next stage of the internet is Web3, which has the capability to revolutionize how football clubs interact with their supporters. Web3 utilizes blockchain technology, creating a transparent and decentralized platform that cannot be easily censored or manipulated.
One of the benefits of Web3 for football clubs is that it enables them to create unique fan experiences that are personalized and immersive. By creating a metaverse environment, football clubs can provide fans with a virtual experience that is just as exciting as attending a live match.
Web3 also enables football clubs to monetize their fan base in new ways. By leveraging blockchain technology, football clubs can create NFTs (non-fungible tokens) that represent unique digital assets such as collectibles, game tickets, and merchandise.
This creates a new revenue stream for football clubs and provides fans with a new way to engage with their favorite teams.
Mancity and Web3
Last year, Manchester City partnered with Sony to develop the first soccer stadium within the metaverse, providing fans with an immersive and unparalleled gaming experience.
Then, as the first Premier League soccer club to launch an official club-themed experience on Roblox, Manchester City has unveiled the new Blue Moon experience.
In addition, Puma and Manchester City unveiled the club’s third kit for 2022/23 on PUMA and the Land of Games experience on Roblox, extending their long-term strategic partnership in the metaverse.
These collaborations signify Manchester City’s commitment to enhance fan engagement and explore new avenues for innovation and growth in the digital environment.
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