• Advertise
  • Privacy & Policy
  • Contact
Sunday, June 4, 2023
  • Home
  • Tech
    • All
    • AI
    • AR/VR
    • Social Networks
    Top 7 AI Website Builder Tools in 2023

    Top 7 AI Website Builder Tools in 2023

    Opera unveils integrated browser AI: Aria - Geek Metaverse

    Opera unveils integrated browser AI: Aria

    Solana becomes first Layer 1 Blockchain to integrate AI with ChatGPT

    Solana becomes first Layer 1 Blockchain to integrate AI with ChatGPT

    WWDC 2023, all the news we can expect from Apple

    WWDC 2023, all the news we can expect from Apple

    Barcelona, Meta's new attempt to compete with Twitter - Geek Metaverse

    Barcelona, Meta’s new attempt to compete with Twitter

    Elon Musk talks about the Future of Autonomous Cars and the Impact on Tesla

    Elon Musk talks about the Future of Autonomous Cars and the Impact on Tesla

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Web3
    • All
    • Crypto
    • Metaverse
    • NFTs
    • Web3 Gaming
    David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

    David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

    A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

    A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

    Metaverse Fashion Council unveils official partnership with BlockDown Festival

    Metaverse Fashion Council unveils official partnership with BlockDown Festival

    WhiteBIT Token Is Now in The Largest Institutional Bitfinex Family

    WhiteBIT Token Is Now in The Largest Institutional Bitfinex Family

    JPMorgan: the current Bitcoin price (BTC) should hover around $45,000

    JPMorgan: the current Bitcoin price (BTC) should hover around $45,000

    Prada enters its Second Year of Prada Timecapsule NFT Drop - Geek Metaverse

    Prada enters its Second Year of Prada Timecapsule NFT Drop

  • Review
    Parimatch Mobile App: Bet, Play, and Win on the Go

    Parimatch Mobile App: Bet, Play, and Win on the Go

    flexclip-video-maker-review-2023

    FlexClip Video Maker Review 2023

    project-serenity-review-marco-wutzer-is-it-a-scam-or-legit-2023

    Project Serenity Review (Marco Wutzer) Is it a scam or legit? 2023

    zengo-review-2022-the-first-crypto-wallet-without-private-key

    ZenGo Review 2023 – The first Crypto Wallet without Private Key

    crypto-quantum-leap-review-is-it-a-scam-or-legit-2022

    Crypto Quantum Leap Review – Is it a scam or legit? 2023

    intelligent-cryptocurrency-review-is-it-legit-or-scam-crypto-masterclass

    Intelligent Cryptocurrency Review: Is It Legit or Scam Crypto Masterclass?

  • Gaming
TRADE BITCOIN
BUY BITCOIN
GEEK STORE
No Result
View All Result
Geek Metaverse News
Advertisement
  • Home
  • Tech
    • All
    • AI
    • AR/VR
    • Social Networks
    Top 7 AI Website Builder Tools in 2023

    Top 7 AI Website Builder Tools in 2023

    Opera unveils integrated browser AI: Aria - Geek Metaverse

    Opera unveils integrated browser AI: Aria

    Solana becomes first Layer 1 Blockchain to integrate AI with ChatGPT

    Solana becomes first Layer 1 Blockchain to integrate AI with ChatGPT

    WWDC 2023, all the news we can expect from Apple

    WWDC 2023, all the news we can expect from Apple

    Barcelona, Meta's new attempt to compete with Twitter - Geek Metaverse

    Barcelona, Meta’s new attempt to compete with Twitter

    Elon Musk talks about the Future of Autonomous Cars and the Impact on Tesla

    Elon Musk talks about the Future of Autonomous Cars and the Impact on Tesla

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Web3
    • All
    • Crypto
    • Metaverse
    • NFTs
    • Web3 Gaming
    David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

    David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

    A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

    A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

    Metaverse Fashion Council unveils official partnership with BlockDown Festival

    Metaverse Fashion Council unveils official partnership with BlockDown Festival

    WhiteBIT Token Is Now in The Largest Institutional Bitfinex Family

    WhiteBIT Token Is Now in The Largest Institutional Bitfinex Family

    JPMorgan: the current Bitcoin price (BTC) should hover around $45,000

    JPMorgan: the current Bitcoin price (BTC) should hover around $45,000

    Prada enters its Second Year of Prada Timecapsule NFT Drop - Geek Metaverse

    Prada enters its Second Year of Prada Timecapsule NFT Drop

  • Review
    Parimatch Mobile App: Bet, Play, and Win on the Go

    Parimatch Mobile App: Bet, Play, and Win on the Go

    flexclip-video-maker-review-2023

    FlexClip Video Maker Review 2023

    project-serenity-review-marco-wutzer-is-it-a-scam-or-legit-2023

    Project Serenity Review (Marco Wutzer) Is it a scam or legit? 2023

    zengo-review-2022-the-first-crypto-wallet-without-private-key

    ZenGo Review 2023 – The first Crypto Wallet without Private Key

    crypto-quantum-leap-review-is-it-a-scam-or-legit-2022

    Crypto Quantum Leap Review – Is it a scam or legit? 2023

    intelligent-cryptocurrency-review-is-it-legit-or-scam-crypto-masterclass

    Intelligent Cryptocurrency Review: Is It Legit or Scam Crypto Masterclass?

  • Gaming
No Result
View All Result
Geek Metaverse News
No Result
View All Result
Home

Kellogg’s dives into Web3 gaming with Pop-Tarts characters for Blankos Block Party

by geekmetaverse
18/11/2022
in NFTs
0 0
0
kelloggs-dives-into-web3-gaming-with-pop-tarts-characters-for-blankos-block-party
276
VIEWS
ShareShare ShareShareShareShareShareShare

Kellogg’s has made its first foray into blockchain games by collaborating with Mythical Games to create Pop-Tarts-based NFT characters for Blankos Block Party.

Glam Pop, a Blankos x Pop-Tarts collab, is now live!!
Get in the shop to purchase your Hip Pop today, for only the next 15 minutes!
Shop: https://t.co/D64mMHVfRS pic.twitter.com/EkkQ5o7XqH

— Blankos Block Party (@PlayBlankos) November 17, 2022

Kellogg’s and Web3

For its first branded campaign in the UK in two decades, Kellogg’s Pop-Tarts brand partnered with Mythical Games to create a series of in-game NFTs with collectible and interchangeable Pop-Tart-based characters called Glam Pop, Hip Pop and Punk Pop.

Kellogg’s has identified gaming as one of Generation Z’s top passions and with its foray into blockchain gaming, Pop-Tart aims to stimulate engagement with the 18-24 year-old consumer segment that is less familiar with the product.

“We are very happy to introduce Pop Tarts into the metaverse, which is groundbreaking for Kellogg’s in the UK. Pop-Tarts is a fun brand and by creating the NFT characters for a playful virtual world we can better engage people, especially Generation Z consumers,” said Emer Hayes, Kellogg’s Pop-Tarts brand manager.

The activation was handled by integrated marketing and agency services company Dentsu UK&I, together with DENTSU CREATIVE and Carat, Kellogg’s UK media agency. This is Kellogg’s first Web3 campaign in Europe.

Alex Hamilton, Chief Innovation Officer at Dentsu Creative, said, “It’s a perfect match for the metaverse. We are proud to partner with Mythical Games’ flagship title, Blankos Block Party, to bring Pop Tarts to this virtual world. Both are vibrant brands that fit well on different levels.”

Kellogg’s will measure the success of Pop-Tarts’ presence in Blankos Block Party through a number of metrics, including the number of Blanko NFTs sold, the percentage of players playing the Popified level and the percentage of players visiting Blankos Pop-Tarts in the store.

Blankos Block Party

Blankos Block Party is a multiplayer blockchain-style giant block game, with in-game NFTs representing avatar designs and accessories that can be bought and sold in its marketplace.

In Blankos Block Party, players can enter an immersive social game where they play with and against their friends in run, collect vibes, shoot and fight game modes. They can also accumulate rewards and collect rare collectibles to increase their collection.

Blankos Block Party and Web3

In September, Blankos Block Party launched on the Epic Games Store, becoming the first blockchain game to appear on the Fortnite creator’s game marketplace.

Follow us on our social networks and keep up to date with everything that happens in the Metaverse!.

         Twitter   Linkedin   Facebook   Telegram   Instagram   Google News

Recent Posts

  • David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga
  • A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023
  • Metaverse Fashion Council unveils official partnership with BlockDown Festival
  • WhiteBIT Token Is Now in The Largest Institutional Bitfinex Family
  • Top 7 AI Website Builder Tools in 2023
Tags: blankosblankos block partyblockchain gamegamegamingKellogg'snftspop-tartsPop-Tarts charactersweb3web3 gaming

geekmetaverse

ADVERTISEMENT
Advertising Advertising Advertising
ADVERTISEMENT
ADVERTISEMENT
  • Trending
  • Comments
  • Latest
jack-dorsey-unveils-bluesky-social-the-decentralized-twitter

Jack Dorsey unveils Bluesky Social, the Decentralized Twitter

06/03/2023
Epic Games launches Verse, the Metaverse programming language

Epic Games launches Verse, the Metaverse programming language

03/06/2023
the-best-web3-conferences-to-attend-in-2023

The Best Web3 Conferences to attend in 2023

31/05/2023
chatgpt-how-can-ai-help-bitcoin-and-cryptocurrency-users

ChatGPT: How can AI help Bitcoin and Cryptocurrency users?

06/05/2023

Donation Box

0
blast-the-uruguayan-startup-that-promises-to-turn-any-video-game-into-play-to-earn

Blast: the Uruguayan startup that promises to turn any video game into Play To Earn

0
the-metasocial-network-woonkly-launches-new-version-of-its-marketplace

The Metasocial Network Woonkly launches new version of its marketplace

0
pubg-video-game-will-it-become-a-play-to-earn-game

PUBG video game: will it become a Play To Earn game?

0
David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

03/06/2023
A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

31/05/2023
Metaverse Fashion Council unveils official partnership with BlockDown Festival

Metaverse Fashion Council unveils official partnership with BlockDown Festival

30/05/2023
WhiteBIT Token Is Now in The Largest Institutional Bitfinex Family

WhiteBIT Token Is Now in The Largest Institutional Bitfinex Family

30/05/2023

Recent News

David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

03/06/2023
A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

31/05/2023
Metaverse Fashion Council unveils official partnership with BlockDown Festival

Metaverse Fashion Council unveils official partnership with BlockDown Festival

30/05/2023
WhiteBIT Token Is Now in The Largest Institutional Bitfinex Family

WhiteBIT Token Is Now in The Largest Institutional Bitfinex Family

30/05/2023

Geek Metaverse

Geek Metaverse News

Geek Metaverse

Email: info@geekmetaverse.com

Tech, Gaming, Crypto, Metaverse, NFT, AI and Reviews news

Follow Us

Browse by Category

  • AI
  • AR/VR
  • Crypto
  • Gaming
  • Metaverse
  • News
  • NFTs
  • NFTs
  • Review
  • Social Networks
  • Tech
  • Web3
  • Web3 Gaming

Recent News

David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

David Christopher Lee unveiled exclusive portraits for NFT of Snoop Dogg and Lady Gaga

03/06/2023
A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

A Futuristic Atmosphere of Business and Art awaits you at #NFTSE 2023

31/05/2023
  • Advertise
  • Privacy & Policy
  • Contact

Geek Metaverse

No Result
View All Result

Geek Metaverse

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Go to mobile version