One of the latest automakers to join the NFT and metaverse space, The DeLorean Motor Company, specifically the DMC DeLorean, is most famous for being the time machine in the Back to the Future movie trilogy.
More and more individuals, companies and institutions are using non fungible tokens (NFT) in their search for new ways to communicate with their audiences in an era that transcends virtual reality, also known as the metaverse.
The DeLorean is one of the most iconic screen cars of all time, thanks to its role in the movie series, and the company behind the car has filed two trademark applications with the United States Patent and Trademark Office (USPTO) on May 30 for both DMC and DeLorean.
Trademark attorney Michael Kondoudis broke the news via his Twitter account on Friday, June 3, and the application notes plans for virtual cars, NFT-backed media and stores offering virtual cars.
The DeLorean Motor Co. has plans for the Metaverse! The company has filed trademark applications for
▶️ DMC
▶️ DELOREANThe applications signal plans for
✅ Virtual cars
✅ NFT-backed media
✅ Stores offering virtual cars#NFTs #Metaverse #Web3 #Cars #Auto #Automotive pic.twitter.com/lXGzCTvnKo— Mike Kondoudis (@KondoudisLaw) June 3, 2022
Growing interest in the metaverse
In fact, these applications are representative of a growing trend in which celebrities and well-known companies are expressing interest in the metaverse and NFTs.
In April, British luxury supercar maker McLaren Automotive announced the launch of McLaren Special Operations (MSO) LAB, which introduced a new exclusive digital community that symbolizes the next chapter in the company’s metaverse strategy.
One of the latest celebrities to join this space is Kevin Durant, the professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA).
It is important to note that although NFTs are relatively new, interest in them is growing. Research conducted by Finbold found that the number of trademark applications for NFTs in the U.S. increased more than 400-fold in 2021, with the highest number recorded in December.
The pattern continued into 2022, starting at the beginning of the year, when the total volume traded in NFT exceeded $54 billion on April 18.
Interestingly, in late May, Marie Tatibouet, chief marketing officer of Gate.io, expressed her belief that NFTs would eventually surpass the market value of Bitcoin (BTC) at some point in the future. She said she was “100%” confident in her prediction.
