Changi is the world’s first airport to venture into Roblox, featuring a digital wonderland with the aviation hub’s iconic landmarks and a host of mini-games.
Top runners in the Changi Kart game can win a pair of airline tickets every month until September 2023.
SINGAPORE, April 13, 2023 – Today, Changi Airport Group (CAG) has launched ChangiVerse, an innovative online experience that signifies the airport’s worldwide debut in the metaverse.
As the first airport to create a virtual world on Roblox, a gaming platform with over 200 million monthly active users globally, ChangiVerse aims to transform the online airport experience, enabling Changi enthusiasts or those who have yet to travel through the airport to explore, interact, and engage with Changi in the digital realm, uninhibited by physical barriers or time zones.
Dive into the wondrous ChangiVerse, the world’s very first airport in Roblox! 🛫 Experience the magic of Changi Airport in virtual reality, with interactive landscapes and exciting mini-games 🤩
— Changi Airport (@ChangiAirport) April 13, 2023
Developed in collaboration with Accenture, this extension of the Changi experience complements the physical realm by giving a playful touch to notable locations such as Jewel Changi Airport (Jewel), Changi’s distinctive control tower, the Jurassic Mile outdoor dinosaur exhibit attraction, an aircraft hangar and more.
ChangiVerse offers players an array of mini-games that closely mimic the airport experience, including check-in and baggage claim. The primary game in ChangiVerse is Changi Kart racing, where the top racer each month between now and September 2023 has the chance to win a pair of airline tickets.
As players progress through the game, they can level up and unlock new areas and items, such as exclusive accessories for their digital avatar that are unique to ChangiVerse.
Hung Jean, Senior Vice President of CAG’s Ecosystem and Digital Business Division said, “With ChangiVerse, we want to reinforce Changi Airport’s position as more than just a transportation hub, but as a fun and magical destination where memories are made. With our customers becoming increasingly digitized and interacting in the digital space, ChangiVerse is also about engaging our customers and serving them better through innovation and experimentation, in line with our belief that customers are at the heart of everything we do.”
“We are privileged to collaborate with CAG to drive digital and physical convergence through ChangiVerse. By combining the digital and physical worlds, ChangiVerse can simulate the airport environment, creating immersive experiences that elevate human interactivity to new dimensions, enhance customer experiences and drive innovation. We look forward to exploring new opportunities for CAG to leverage emerging technologies and differentiate themselves in the industry, as they continue to pioneer and deliver breakthrough solutions to their clients in this exciting new era,” said Wee Wei Ng, head of Accenture’s Southeast Asia market unit.
Explore ChangiVerse’s iconic locations and play mini-games to level up
ChangiVerse will transport players to a charming and fanciful rendition of Changi Airport, inviting them to explore three key areas initially – Jewel, Terminal 3 (T3), and Airport Boulevard.
Within each zone, visitors will encounter breathtaking virtual replicas of Changi’s famous landmarks and discover an array of mini-games and surprises at every turn.
Players can level up by earning experience points in the games, and each level unlocks access to special items or areas, enhancing their gameplay experience.
Once players enter ChangiVerse, they will be greeted by the majestic cascades of the world’s largest indoor waterfall, surrounded by Jewel’s lush vegetation. Explorers can stop by tents, each with a different theme to celebrate the festive seasons or visit a bustling coffee shop to soak up the atmosphere.
Terminal 3’s departure concourse will be familiar to those who have already visited, with its distinctive tiled floor and paneled ceiling design.
Mini-games in this area include Check-in Champ, in which players help travelers find the right check-in kiosk for their flight, and Baggage Expert, in which they help travelers locate their luggage based on a shared description.
ChangiVerse explorers will find some of the airport’s most famous landmarks on Airport Boulevard, such as Changi’s control tower, which features the Obby Expert obstacle mini-game, which challenges players to climb the building by bouncing off clouds to reach the top.
The Aircraft Hangar is situated along the runways, where players can personalize their aircraft. As they progress through the game, players can unlock various models, ranging from a vintage propeller plane to a modern fighter jet, as well as skins to decorate their aircraft. Aside from admiring the views of the terminals and runways, players can also visit the Jurassic Mile’s dinosaurs and even take a dip with the ferocious Mosasaurus!
Race to the top of the Changi Kart leaderboard and win airline tickets
ChangiVerse’s main game is Changi Kart, in which players race on a track that winds along Airport Boulevard, collecting purple butterfly tokens to increase their speed while avoiding obstacles such as laser windmills or dinosaur tails that crawl along the track. The avatars of the top three competitors each week will appear on the T3 podium and celebrate their victories with dances.
From now until September 2023, the racer with the fastest lap of the month will win a pair of economy-class airline tickets with Singapore Airlines. Singapore residents will be able to take a round trip to any destination on a direct flight operated by the airline, while overseas winners will be rewarded with a trip to Singapore and the chance to see Changi Airport come to life in person.
Collect butterfly tokens and unlock exclusive collectibles
By roaming the far reaches of the ChangiVerse or playing mini-games, players will be able to collect even more purple Butterfly Tokens. Five special golden tokens, worth much more than the purple ones, have been hidden in various locations throughout the virtual realm and reappear daily, rewarding only the most intrepid and determined explorers.
In addition to powering Changi Karts, Butterfly Tokens can be utilized to exchange for aircraft models and skins via the Aircraft Configurator, as well as exclusive limited edition digital wearables found only in the ChangiVerse T3 store. The range of wings and luggage designed for Roblox avatars features Changi-themed motifs, including butterfly wings and dinosaur tail luggage. Players who have achieved level 7 or higher can access the VIP Lounge, where even more elusive collectibles are showcased, such as the enchanting purple fairy wings.
Just as Changi Airport constantly strives to keep its physical offerings fresh and exciting, visitors to ChangiVerse can expect much more as CAG continues to add more experiences and adventures.
Visit ChangiVerse on Roblox here: https://www.roblox.com/games/11576508871/ChangiVerse
More details on all the above activities can be found in the Annex, or at https://changi.me/
About Changi Airport Group
Changi Airport Group (Singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was incorporated on June 16, 2009, and Singapore Changi Airport (IATA: SIN, ICAO: WSSS) was corporatized on July 1, 2009. As Changi Airport’s management company, CAG performs key functions focused on airport operations and management, air hub development, commercial activities, and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and, through its subsidiary Changi Airports International, invests in and manages foreign airports.
Changi Airport, one of Asia’s most connected international aviation hubs, links Singapore to some 140 cities worldwide, with more than 90 airlines operating more than 5,500 weekly flights. Jewel Changi Airport, a multi-dimensional lifestyle destination, opened in April 2019, adding to Changi Airport’s retail and dining offering of more than 550 F&B and retail outlets throughout the airport. The world’s most awarded airport, Changi has won over 650 accolades for its consistently excellent airport staff service, passenger experience, and safety standards.
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