Each NFT includes two non-ticketed invitations to the ship’s exclusive naming ceremony and sailing in Fort Lauderdale, Nov. 4-6.
Celebrity Cruises is riding the wave of the future of art with its first foray into NFTs. In collaboration with artist Rubem Robierb, Celebrity has launched the NFT Peacemakers Sunset collection, which complements Robierb’s powerful Peacemakers sculpture found on its new ship, Celebrity Beyond.
Announcing the very first NFT at sea. Join the movement and purchase one of five NFTS, including two tickets and round-trip airfare to #CelebrityBeyond’s naming ceremony in November. Learn more: https://t.co/QyyCvcbXL6@RubemRobierbArt pic.twitter.com/CEbsx3qkyQ
— Celebrity Cruises (@CelebrityCruise) May 18, 2022
Each NFT includes two invitations, which cannot be purchased, to the ship’s exclusive naming ceremony and sailing in Fort Lauderdale, November 4-6.
The new NFT collection consists of an edition of five moving art pieces, one of which was on display at the Cube Art Fair in Times Square May 18-22.
When can I get Celebrity Cruises’ NFTs?
On June 1, the NFTs will be available for purchase through the OpenSea platform. Proceeds from sales will go to the artist.
In addition, a variant of these NFTs titled “Peacemakers, Blue Sky” can be found aboard Celebrity Beyond, making it the first NFT at sea.
“Innovation is a cornerstone of the Celebrity Cruises experience and a hallmark of our ships, so it is only fitting to carry this heritage into the new digital revolution of NFTs and the metaverse,” said Celebrity Cruises Chief Marketing Officer Michael Scheiner.
“The scale and scope of what is possible in this space, and how we can connect our guests to new immersive and accessible experiences, is truly endless. It’s exciting to take this first step with Rubem’s talent and artistry.”
Once the NFTs go on sale, they can be resold and exchanged an unlimited number of times. On July 1 at 5 p.m. ET, each owner of a Peacemakers Sunset NFT will be deemed the recipient of invitations to attend the ship’s christening ceremony, including round-trip airfare for two to Celebrity Beyond’s christening ceremony and sailing, Nov. 4-6, 2022.
“Peacemakers represents two intertwined doves, a tribute to the world’s peacemakers, and NFTs bring to life the idea that peace is a collaborative act that can never be taken for granted,” said Rubem Robierb.
“The yin and the yang, the masculine and the feminine, me and you. If we want to end all battles and conflicts, there is only one solution, and that solution is peace. It has been an honor to continue my collaboration with Celebrity Cruises, and to push the boundaries of our artwork together to new frontiers, from the metaverse to showcasing the first NFT at sea.”
Rubem Robierb is a visual artist whose line of work is linked to pop art through the use of the two-dimensional image and its repetition as a resource, using figuration to transmit to the viewer images whose meaning can be read between the lines.
Originally from Brazil, Rubem Robierb lives and works in New York and Miami. Rubem’s art has been recognized worldwide as timely and influential, and has been exhibited in exhibitions and acclaimed art festivals around the world.
In addition to Robierb’s “Peacemakers” design aboard Celebrity Beyond, Celebrity Cruises also features his thought-provoking “Dream Machine” on Celebrity Edge, which explores the desire for a just and equitable society; and “Empower Flower” on Celebrity Apex, which celebrates women’s rights and empowerment.