Atlético de Madrid and WhaleFin team up with the STEPN app – a Web3 lifestyle app with elements of Social-Fi and Game-Fi – to launch the first Genesis NFT sneaker collection.
Atlético de Madrid NFTs will use STEPN move-to-earn technology
The revolutionary STEPN move-to-earn technology caused a stir in the NFT community when it was launched in December 2021. It is a unique web3 lifestyle application that allows you to earn cryptocurrencies while being active.
The app incorporates GameFi and SocialFi technology. Like other fitness apps, it tracks your daily activity, whether it’s walking, running or anything else.
In addition, STEPN encourages healthy living and allows you to progress in the game by leveling up your running shoes and minting new ones.
By wearing NFT shoes, users will be rewarded according to their daily runs.
Users can convert their physical activity into tokens that can be used in the game through the app or redeemed for cash.
Benefits of the Atlético de Madrid NFT Collection
The collection consists of 1,001 NFT soccer boots stratified into common, rare and uncommon:
- 850 sneakers are “common” soccer boots named after Atletico Madrid’s national and international trophies, with the date and place where the title was won.
- 140 sneakers are “Uncommon” soccer boots commemorating their stadiums.
- 11 “Rare” soccer boots numbered from 1 to 11, in allusion to the number of players who take the field every game to defend our colors.
0/ We are excited to announce our partnership with @atletienglish 🇪🇸 and @WhaleFinApp to launch a first-of-its-kind co-branded Genesis sneaker!https://t.co/tADePqmxuR pic.twitter.com/CXIda6B2NB
— STEPN | Public Beta Phase VI (@Stepnofficial) August 18, 2022
The Genesis shoes will also offer their holders the chance to win a unique experience that includes a trip to Madrid, a hotel stay and tickets to an Atletico Madrid match at the Civitas Metropolitano.
Owners of NFT “Uncommon” footwear will receive an authentic Atlético de Madrid jersey.
Finally, by purchasing “Rare” footwear, users will have exclusive access to an official jersey autographed by the team captains.
The initial phase of its launch will include 200 sneakers, 180 of which will be available through WhaleFin. STEPN will also promote the launch with an airdrop of 20 “common” sneakers to its user base.
Users will need to be registered through the WhaleFin app to be able to purchase the NFTs at the first launch. From August 26, they will be able to get a participation ticket by following the terms of use published on the platform.
10% of the proceeds from the club’s sales will go to the “Fundación Atlético de Madrid”, which will fund foreign schools that use soccer as a catalyst for change.
It is essential to register in the WhaleFin application to receive the NFTs of the first print run.
Get your pair of Atlético de Madrid-branded NFT sneakers to move & earn in @Stepnofficial ！
A limited edition with a nice touch of @atletienglish's passion ♥️
Registrations start on 26 August!
Get #WhaleFit 🐳🩰#ExperienceDifferenthttps://t.co/rHSbiEMXwY pic.twitter.com/LuZKydjuYp— WhaleFin (@WhaleFinApp) August 18, 2022
10% of the proceeds from sales will be donated to the Atletico Madrid Foundation to help it financially support international schools.
Amber Group Managing Partner Annabelle Huang said the launch has significant value for Amber Group in terms of partnering with brands such as Atletico Madrid, while moving to Web3.
Mable Jiang, Chief Revenue Officer of STEPN, shared that the union of WhaleFin and Atlético de Madrid will be an exclusive experience for fans around the world.
Íñigo Aznar, Commercial Director of Atlético de Madrid, added:
The alliance with WhaleFin opens up a new world of possibilities for the club and for our fans around the globe.
Utility of STEPN shoes
As a move to earn app they have to move to earn rewards with Atlético de Madrid’s STEPN shoes, whether walking, jogging and/or running, they will be able to earn special benefits on a regular basis.
This includes the chance to win one of eleven exclusive signed soccer jerseys, as well as access to future WhaleFin NFT releases.
One of the most exciting rewards is the chance to win an exclusive VIP experience in Madrid.
The winner of the raffle will get two tickets to watch a live match at the Cívitas Metropolitano stadium.
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