VR46 Metaverse, the brainchild of the nine-time MotoGP™ world champion, Valentino Rossi, formally disclosed a strategic alliance with Animoca Brands and Gravitaslabs. Together, they embark on a voyage of innovation, delving into the realms of gaming and Web3 activations across metaverse platforms. This endeavor includes the inception of an all-new motorsport domain christened “ValeVerse” within The Sandbox. Additionally, the roadmap encompasses the debut of digital collectibles and a myriad of other immersive escapades tailor-made for motorsport enthusiasts.
In the realm of ValeVerse, participants will be summoned to test the mettle of their skills by embarking on a series of quests that promise alluring rewards. The distinguished ValeVerse Pass offers its bearers a trove of exclusive benefits, including entries into raffles for autographed memorabilia, coveted race tickets, and the extraordinary chance to partake in a meet-and-greet session with none other than Valentino Rossi himself.
The official collection of assets in ValeVerse on The Sandbox will encompass an array of digital paraphernalia, ranging from iconic motorcycles to customizable avatars, affording users an avenue to ardently express their fervor for the sport, gather inspiration, and even engineer their unique gaming odysseys.
This foray into The Sandbox and the unveiling of ValeVerse constitute the inaugural strides toward an expansive vision. VR46 Metaverse, Animoca Brands, and Gravitaslabs are poised to steer the strategy and curation of digital assets and metaverse games across the automotive and motorsports domains. This venture opens doors to novel collaborations within the expansive ecosystem cultivated by Animoca Brands.
We are pleased to announce that we have joined forces with @vr46metaverse, a company of @MotoGP™ world champion Valentino Rossi (@valeyellow46), and @gravitas_labs to explore innovative #gaming and #web3 activations across metaverse platforms together. https://t.co/raD6RvsmQb pic.twitter.com/AFzjXxE5ZI
— Animoca Brands (@animocabrands) September 26, 2023
VR46 Metaverse’s overarching aspiration is to propagate its existing activations onto other Web3 and metaverse platforms, which encompasses an exclusive collection in collaboration with the globally renowned artist Mad Dog Jones, and the advent of the Roblox gaming venture, “Moto Island.”
For further insights into ValeVerse and its meticulously charted roadmap, please visit the official website at www.vr46metaverse.com/valeverse.
Jean Claude Ghinozzi, the Chief Executive Officer of VR46 Metaverse, expressed unbridled enthusiasm: “We are elated to forge this partnership with Animoca Brands and Gravitaslabs, jointly launching this riveting endeavor to extend the tapestry of VR46 Metaverse experiences onto diverse Web3 and metaverse platforms. Our foremost goal is to elevate the level of engagement and connectivity between our realm and the fervent fans.”
Valentino Rossi himself added, “This partnership marks another chapter in the narrative of VR46 Metaverse, enriching the connection we share with motorsport enthusiasts worldwide. I eagerly anticipate the possibilities that await us in collaboration with Animoca Brands and Gravitaslabs.”
Will Griffiths, the Vice President of Commercial Strategy at Animoca Brands, expressed his delight: “I am thrilled to collaborate with Valentino Rossi, VR46 Metaverse, and Gravitaslabs, harnessing the metaverse to bring this racing legend to life through multifaceted activations. There exists an expansive canvas upon which we can paint wondrous experiences that will unite Valentino with fans spanning the globe.”
Chris Lewis, the CEO of Gravitaslabs, envisioned a new era of fan engagement and Web3-infused experiences for one of the planet’s most celebrated motorsport icons: “Our partnership with Valentino Rossi’s VR46 Metaverse will usher in an unprecedented level of interaction for fans. Web3 offers boundless opportunities for fans to connect, engage, and be duly rewarded for their active participation. We are profoundly enthused about commencing this collaboration.”
About VR46 Metaverse
VR46 Metaverse stands as an entity devoted to nurturing the VR46 brand within the gaming sphere and the Web3 environment. This enterprise meticulously crafts distinctive content and experiences designed to captivate the hearts of Valentino Rossi’s fan base and motorsport enthusiasts across the globe. Its inception dates back to 2022, stemming from a collaborative venture between the nine-time motorcycle world champion and The Hundred Media Holding.
About VR46 Brands
VR46 represents a consortium of ventures initiated by Valentino Rossi, each geared towards overseeing various undertakings within the motorsport realm. These encompass VR46 Racing Team, a support system for emerging talents; VR46 Riders Academy, an innovative initiative providing professional and sport-related backing to budding Italian riders throughout their careers; VR46 Metaverse, an enterprise that fosters the VR46 brand within the gaming and Web3 domains; and VR46 Racing Apparel, a sporting merchandise endeavor inspired by Valentino Rossi’s groundbreaking vision.
Gravitaslabs specializes in collaborating with partners to define and execute their Web3 strategies. In many instances, they aid in the establishment of entirely new lines of business grounded in the Web3 paradigm. Their repertoire spans from the creation and deployment of customized virtual worlds to cultivating brands’ presence within The Sandbox and other metaverse platforms. Gravitaslabs extends its services to companies across the automotive, sports, and fashion sectors. For the latest information and updates about Gravitaslabs.
About Animoca Brands
Animoca Brands, a recipient of the Deloitte Tech Fast award, a member of the Fortune Crypto 40, and featured among the Financial Times’ High Growth Companies Asia-Pacific 2023, stands as a pioneer in the realm of Web3. They harness blockchain technology to bestow digital property rights upon consumers worldwide, facilitating the establishment of an open metaverse. Animoca Brands boasts a broad portfolio encompassing original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes.
Their product line also features offerings rooted in beloved intellectual properties hailing from the spheres of sports and entertainment, including The Walking Dead, Power Rangers, MotoGP™, and Formula E. With multiple subsidiaries under their banner, Animoca Brands is one of the most active investors in Web3, boasting a portfolio spanning over 450 Web3 investments, both direct and through Animoca Ventures. Notable inclusions in their portfolio are Yuga Labs, Axie Infinity, Polygon, ConsenSys, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, Alien Worlds, and a multitude of others.
For comprehensive information, kindly visit www.animocabrands.com
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