Alo Yoga, a leading sportswear and lifestyle brand, today announced the launch of an immersive digital shopping experience with virtual reality integration, digital styling features, streaming beauty and wellness tutorials, workout classes, and seamless checkout.
Alo has partnered with experiential e-commerce platform Obsess to launch the immersive virtual store, which users can experience via computer, cell phone, or the Meta Quest 2 virtual reality headset.
“We are happy to partner with Obsess to launch our first Alo Yoga virtual store, which the community will experience through a Meta Quest 2 VR headset.” “The immersive virtual environment powered by the resources of the Obsess platform will help us interact with the Alo community where they are and allow us to present our launch, in a three-dimensional environment as if shopping in one of our stores in real life.” Said Angelic Vendette, global head of advertising and marketing at Alo.
Alo Yoga’s online store will allow visitors to browse, study and store Alo’s collections, interact with various content, and create custom garments to visualize what different mixes of Alo tops and bottoms look like.
The online store could also incorporate images of exercises decided by the Alo Moves fitness platform, usually the simplest available to paid subscribers.
“Virtual Reality shopping reviews are the future of sharing a new way for a brand like ours to reach out and get them to interact by taking them to another universe.” Said Danny Harris, co-founder of Alo Yoga.
“Alo Yoga has a wonderful reputation as a category-leading lifestyle brand.” “We are happy to partner with Alo Yoga to give their followers a shopping service that allows them to interact with the product and/or brand.” Said Neha Singh, founder of Obsess.
“We look forward to seeing the impact of this service,” said Anand Dass, Director of Metaverse Content Applications at Meta. “Obsess moves the virtual storefront into the digital world and we are already looking forward to seeing how it will change the way customers save money.”
A press preview of the virtual shopping experience featuring the latest Alo Yoga collection in VR will be held at the Alo Yoga Flatiron store at 164 5th Avenue in New York on Feb. 7 and 8.
To visit Alo Yoga’s immersive digital shopping experience, click here: https://www.aloyoga.com/pages/immersive-store.
To make an appointment for a preview of the experience, contact Andrea.Burman@aloyoga.com.
About Alo Yoga
Alo Yoga is a Los Angeles-based lifestyle brand specializing in sportswear whose mission is to create community, inspire wellness, and spread movement.
Since its launch in 2007, Alo has become a global leader in activewear design and its fabric franchises. Alo is eco-conscious and has been W.R.A.P. certified in a humane, sweatshop-free environment since day one.
An acronym for Air, Land, and Ocean, Alo has a studio-to-street mentality that transcends fashion and goes beyond the carpet.
Alo Yoga is available at https://www.aloyoga.com and at 34 other Alo Yoga sanctuaries worldwide.
Obsess is a leading experiential e-commerce company that enables retailers to create engaging, discovery-driven online stores on their websites.
The company is based in New York City. For more information, visit obsessAR.com
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