AdInMo pioneers first-ever Rewarded InGamePlay Ads with fintech partner ZBD

AdInMo’s InGamePlay brand advertisements are seamlessly woven into the gameplay fabric, generating non-disruptive streams of income for an extensive cadre of developers while substantially elevating the overall gaming experience. Furthermore, this collaboration empowers developers and publishers to share the revenue derived from In-Game ads with their user base, in the form of small but tangible Bitcoin rewards, all thanks to the cutting-edge Bitcoin Lightning technology pioneered by ZBD. The introduction of AdInMo’s Rewarded InGamePlay ads ingeniously amalgamates widely appreciated reward-based monetization mechanics with innovative in-game formats, thereby amplifying player engagement and enhancing player retention rates.

📢 We’re pioneering a world first in #adtech with Rewarded #InGamePlay Ads and announcing our partnership with the awesome @zebedeeio. Players will get real money rewards for simply viewing immersive in-game display and video ads in #mobilegames. https://t.co/bi31ShUcrZ pic.twitter.com/EozkS4xjyT

— AdInMo (@AdInMo_Media) October 11, 2023

Kristan Rivers, the Co-Founder and CEO of AdInMo, expressed his enthusiasm, stating, “Our unwavering commitment to innovation revolves around enhancing the player’s gaming experience. Rewarded ad formats have become an integral facet of the hybrid monetization approach, beloved by gamers, and concurrently contributing substantial revenue to developers. The convergence of in-game brand interactions and player incentives is truly unprecedented.”

“ZBD possesses a profound understanding of the intricacies within the gaming ecosystem, and we are thrilled to collaborate with them in ushering AdInMo’s groundbreaking monetization format, Rewarded InGamePlay, to market fruition. With gratified and incentivized players, the gaming audience becomes substantially more valuable to advertisers in terms of engagement and attention. At AdInMo, it’s always a triumphant trifecta,” Rivers added.

The integration of ZBD’s rewards into Square Enix’s Ludo Zenith resulted in a remarkable 82% increase in Average Revenue Per Daily Active User (ARPDAU), while Fumb Games’ Bitcoin Miner witnessed an astounding tenfold surge in day 30 user retention rates. Teaming up with AdInMo enables ZBD to extend its sphere of influence by offering rewards based on players’ focus on gameplay itself, as opposed to only during intermissions in play, thereby broadening the horizons of mobile game monetization and user retention.

Notably, the new format has already been made accessible to participants in AdInMo’s developer community beta program, and integration is seamless as it dovetails effortlessly with AdInMo’s existing SDK. Developers can readily opt to enable Bitcoin rewards for their titles and devise revenue-sharing mechanisms with their user base. This integration has no bearing on the core gaming experience, as rewards are directly funded from the viewing of in-game advertisements.

Ben Cousens, Chief Strategy Officer at ZBD, elucidated, “ZBD’s mission has consistently revolved around enhancing the gaming industry’s performance, a sector we hold dear. We are ecstatic that our maiden in-depth integration directly into in-game advertising technology is occurring with a partner that shares our values. AdInMo’s ads are discreet, seamlessly integrated, and non-intrusive, ensuring a seamless gaming experience for players.”

“The model of rewarding players with a share of ad revenue is propelling extraordinary success for all of our partners. This is the future of free-to-play engagement. Our partnership with AdInMo takes this approach to the next level by seamlessly incorporating rewards directly into the ads themselves in real-time, marking a substantial leap forward in this constructive disruption for game developers,” he concluded.

About AdInMo

AdInMo’s mobile in-game advertising platform excels in presenting immersive ads that cater to the interests of players, allowing advertisers to access new demographics and affording developers enhanced monetization capabilities, all while elevating brand engagement levels.

Their data-driven approach to personalization and dedication to non-invasive, click-free ads that seamlessly blend with the gaming experience fosters contentment and engagement among players. Players exclusively encounter targeted ads tailored to their preferences, all thanks to the profound insights gained from AdInMo’s extensive data analytics.

AdInMo’s adtech stands as the pinnacle of innovation within the industry, fostering valuable connections between brands and fresh audiences, bolstering developer profitability, and ultimately ensuring player satisfaction. It’s a resounding win-win-win, evident on their website at adinmo.com.

About ZBD

ZBD distinguishes itself as a pioneering FinTech firm that pioneers payment technology atop the Bitcoin Lightning Network. With robust backing from global venture capitalists and esteemed gaming studios, including Initial Capital, Lakestar, Kingsway Capital, The Raine Group, and Square Enix, ZBD has furnished developers with sophisticated tools, facilitating the seamless integration of payment functionalities into their products.

ZBD effectively blurs the boundaries between the real and virtual realms by enabling instantaneous global transactions of any magnitude for any gaming, online, or application experience through the Bitcoin Lightning Network. For a deeper understanding of ZBD and the benefits it confers upon developers and gamers alike, explore ZBD.io.