LG will showcase some of its most innovative products at CES 2023, such as NFT-enabled smart shoe shelves.
LG Electronics will launch NFT-based digital shoes and the latest shoe care devices, Styler ShoeCare and Styler ShoeCase, at the Consumer Electronics Show 2023.
LG will be making an in-person return to #CES2023 with a physical exhibition booth to present its vision.
Stay tuned for the new LG lifestyle solutions to be unveiled at CES 2023!https://t.co/iNIQIC7JK4 pic.twitter.com/YmsoTHXekO— LG Electronics (@LGUS) December 19, 2022
LG’s Monster Shoe
The Monster Shoe is made with NFT technology and is a virtual sneaker. Through the company’s IoT mobile app, LG ThingQ, customers can collect 5,500 types of digital sneakers with unusual designs.
In addition, they can store and exchange their NFT sneakers through the cryptocurrency wallet.
The shoes were developed in collaboration with students from Induk University’s Department of Game Design and VR. The shoe care devices, Styler ShoeCare and Styler ShoeCase, were presented in September at the IFA 2022 technology fair in Germany.
Styler ShoeCare uses TrueSteam technology to improve hygiene and control moisture and odor in shoes. It is a physical display with a 360-degree rotating platform. It includes transparent panels and a design that allows four boxes to be stacked on top of each other. In addition, the Styler ShoeCase maintains optimal temperature and humidity.
Each product is made from recycled plastic, thanks to the company’s commitment to climate change management. Both devices will go on sale in the first half of 2023 in the Korean market.
“We will give a different customer experience with Styler Shoecase and Shoecare, the next-generation premium shoe management solution and exclusive NFT shoes,” Baek Seung-tae, head of LG’s home appliance division, said in a statement. “In the first half of 2023, it’s going to launch a premium shoe care solution by means of making use of regenerative plastics at the outdoors.”
Meanwhile, LG’s shoe care solution, which incorporates LG’s innovative TrueStream technology, one of the most effective germ-killing technologies, offers a quick and easy-to-use method to absorb moisture and help eliminate odors from footwear.
CES 2023 will be held in Las Vegas from January 5-8 and will hit shelves in the second half of next year.
In Las Vegas, LG will offer a “phygital” (physical and digital) experience zone. Customers will be able to use holograms and art toys along with augmented reality technology to view and try on NFT shoes inside a Styler shoe box.
Starting January 25, they will be able to enter a sweepstakes to win a pair of NFT sneakers. Through the cryptocurrency wallet, customers will be able to store and exchange earned NFT shoes.
LG and Web3
During CEDIA Expo 2022, LG unveiled its newest and most innovative TVs, some of which include NFT artwork.
In September, LG announced LG Art Lab, a new platform that allows smart TV owners to purchase, exchange and view NFTs directly from the home screen.
In October, LG Electronics Business Solutions (LG) announced a global partnership with Portuguese non-fungible token (NFT) platform Fr0ntier X to deliver world-leading NFT integrations and interactive experiences on LG webOS Smart Signage.
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