The Premier League, one of the world’s most popular football leagues, has filed NFT and crypto-related trademarks for its pre-season association football-friendly tournament “Summer Series” name and logo.
This move shows that the league is looking to expand its presence in the world of blockchain and crypto.
Premier League’s Plans for NFTs and Crypto Collectibles
The Premier League filed trademark applications with the USPTO on April 19, 2023, to offer NFTs and virtual items such as clothing, football shirts, sports bags, sports equipment, and more.
The applications also claim that the league plans to launch an online marketplace for buyers and sellers of non-fungible assets and crypto collectibles, as well as software that allows users to store, transmit, and trade cryptocurrencies and non-fungible tokens.
Earlier today, Michael Kondoudis, a trademark lawyer with a focus on Web3-related applications, announced the news via Twitter.
The #PremierLeague has filed #NFT and #Crypto trademark applications for its SUMMER SERIES name and logo.
The apps claim plans to use the marks for:
⚽️NFTs + Cryptocurrency
⚽️Clothing + Virtual Clothing
⚽️Crypto + NFT Marketplaces
…and much more!#NFTs #Web3 #Metaverse #EPL pic.twitter.com/VCxHyFuRUi— Mike Kondoudis (@KondoudisLaw) April 24, 2023
The move comes after the league filed trademark applications in June 2022 to enter the metaverse and adopt NFTs, and in January 2023, signed a multi-year partnership with Sorare to issue NFT cards featuring Premier League players from the league’s 20 clubs.
Conclusion
The Premier League’s move to file NFT and crypto-related trademarks for its pre-season association football-friendly tournament “Summer Series” name and logo, shows that the league is looking to embrace blockchain technology and crypto collectibles.
With Manchester City leading the way, other Premier League clubs are likely to follow suit and launch their own blockchain and crypto-related initiatives.
The digital environment provides an excellent opportunity for fan engagement and innovation, and the Premier League is clearly looking to capitalize on this trend.
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