Titleist, a renowned American brand for golf equipment, has submitted a trademark application to join the Metaverse and Non-Fungible Token (NFT) space.
The company plans to offer virtual items such as golf balls, golf bags, golf attire, golf equipment, and more, to be used in virtual environments, as stated in the application filed with the US Patent and Trademark Office (USPTO) on March 14, 2023.
NFTs will be utilized to authenticate the digital items.
Trademark Attorney’s View
Michael Kondoudis, a trademark attorney specializing in Web3 filings, shared the news on Twitter.
Anyone for a round of virtual golf?
The owner of the #TITLEIST brand of golf equipment has filed a trademark application for:
⛳️ NFT-Authenticated Media
⛳️ Virtual Clothing and Golf Gear#NFTs #Metaverse #Web3 #Golf #PGA #PGATour #Golfing #1ballingolf #themasters pic.twitter.com/jRpI9l4dXp
— Mike Kondoudis (@KondoudisLaw) March 20, 2023
The submission of the trademark application by Titleist indicates that the company is seeking to establish a significant presence in the Metaverse and NFT space.
Expanding Golf in Web3
Titleist is not the only golf brand interested in exploring Web3.
Last month, the PGA Tour and DraftKings launched an NFT-based fantasy golf game, which lets players collect digital cards, participate in contests, and win prizes.
In September 2022, the PGA Tour also partnered with Autograph, a Web3 brand co-founded by Tom Brady, to create an NFT platform that offers digital collectibles featuring the best golfers in the world.
Furthermore, Nicklaus Companies and Soul Machines joined forces in December 2022 to create an NFT collection honoring Jack Nicklaus, who is one of the greatest golfers of all time.
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