Nissan has filed three new trademark applications for INFINITI, NISMO, and NISSAN. The applications indicate that the automaker plans to offer virtual goods such as apparel, headgear, stickers, toys, tickets, and cars in the metaverse.
Nissan will also launch an online store, an NFT marketplace, and offer advertising in the metaverse that will encompass online video, images, artwork, tickets, audio, sounds and music, U.S. trademark, and intellectual property attorney Michael Kondoudis revealed Monday morning on Twitter.
#NISSAN has filed 4 trademark applications for
The filings signal plans for
🚗Virtual Clothes + Cars
🚗Stores for Virtual Goods + NFTs
🚗NFT Marketplaces + Trading + Minting
🚗Metaverse Advertising Services#NFT #NFTCommunity #Metaverse #Web3 #Car pic.twitter.com/iG3ZVgyD5t
— Mike Kondoudis (@KondoudisLaw) March 13, 2023
Nissan and Web3
The filing appears to have come just a day before the Japanese automaker launched a metaverse-based test project dubbed the “Nissan Hype Hub,” a virtual store where the traditional car-buying process can take place in immersive virtual spaces.
The move also comes on the heels of Fiat and KIA Motor’s versions of the metaverse-based car-buying experience, which integrated ChatGPT.
Nissan’s Hype Lab appears to offer a similar level of assistance, according to a statement posted on the company’s website. “Anyone can move around the lab by configuring their avatar’s clothing, face, physique and log into the “NISSAN HYPE LAB” website from a smartphone or PC.”
In the store, customers can browse, test drive, and purchase Nissan vehicles in the metaverse. The virtual showcase will be available 24/7.
Virtual sales staff are available to interact during specific hours, and customers can order cars and finalize purchase contracts through this sales office.
Nissan Japan intends to explore new methods of selling cars through this trial.
In addition, the company has provided a virtual assistant to introduce customers to the company’s different types of cars.
Nissan also joins a growing list of automakers that have requested trademarks for web3 products.
U.S. auto giants General Motors and Ford have already made their foray, while Germany’s Mercedes Benz submitted NFT-related trademarks in December last year, after dropping NFTs for its iconic Benz symbol in January 2022.
Nissan had already launched NFT in partnership with blockchain gaming giant Animoca Brand’s Grease Monkey Games subsidiary.
Last year, Nissan announced the creation of a virtual showroom to launch cars and hold events. With an Invisible-to-Visible AR interface, the showroom replicates the Nissan Crossing Gallery in Tokyo.
Although brand applications related to web3 and the metaverse have slowed significantly since Q1 2022, Nissan and Mercedes Benz indicate that the brands remain convinced that the metaverse may not be a fad after all.
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