Ever wondered what metaverse-flavored drinks taste like? Now you can experience it with Coca-Cola’s Zero Sugar Byte.
According to the brand, Zero Sugar Byte will be the first Coca-Cola flavor to be born in the metaverse. Sounds good, doesn’t it? In fact, the beverage will make its first appearance in the metaverse, before hitting U.S. stores next month.
Immerse yourself in the Coca-Cola metaverse with Zero Sugar Byte
There are two immersive digital experiences coming together with the launch of Zero Sugar Byte. First, meet “Pixel Point,” a metaverse game available in Fornite’s creative mode.
— PWR (@TeamPWR) March 28, 2022
Here, there are four multiplayer mini-games you can participate in: The Castle, The Escape, The Race and The Tower. In each game, you will have to collaborate with other players to solve challenges and progress in the tower.
In addition, you will be able to access an augmented reality game starring BYTE, an eight-bit pixel that was left behind when Coca-Cola Byte entered the metaverse.
How to do it? Just scan your pack of Coca-Cola Zero Sugar Byte here. Once that’s done, your next mission is to guide BYTE to rejoin the Coca-Cola logo in the game. Beat other players’ arrival times and post your achievements on social media.
In case you’re wondering, Byte Zero Sugar will be available in twin packs. One to consume and the other to collect. As the twin packs are sold in limited quantities, be sure to keep an eye out for release dates.
— PWR (@TeamPWR) April 5, 2022
The product first launched in Latin America on April 4. For U.S. consumers, it will be May 2. For China, it will be May 23.
All in all, Coca-Cola has been making its way into the metaverse since last year. The brand first launched NFT collectibles on World Friendship Day.
Then, in February this year, Coca-Cola launched Coca-Cola Starlight with an AR concert featuring Ava Max. One thing is for sure, Coca-Cola is not slowing down on its journey into the metaverse. In fact, the brand will be launching more flavors under its creation center this year.