Liverpool FC today announced that it has expanded its partnership with fantasy soccer gaming platform, Sorare, as the soccer club dives further into Web3.
In this partnership, Sorare will be the official global partner of Liverpool FC. The soccer club will collaborate with Sorare on multimedia content for fans and launch new unique experiences for Reds fans and Sorare managers.
#LFC has expanded its current partnership with @Sorare, the player-owned fantasy sports game, making it an official global partner of the Reds. 🔴
— Liverpool FC (@LFC) September 22, 2022
Sorare and Liverpool FC
Sorare and Liverpool FC first partnered in 2021 to launch digital trading cards on the platform. With the expanded partnership, all LFC stars will continue to be available as digital cards in Sorare’s fantasy game for fans, collectors and players to collect, trade and compete.
Ben Latty, commercial director at Liverpool FC, said, “At Liverpool Football Club, we always strive to pioneer new technology for our supporters, with the aim of enhancing their fan experience and making them feel as connected to this club as possible. We are delighted to extend our partnership with Sorare and go further in bringing new and exciting initiatives to our fans.”
The partnership will also enable Liverpool FC to attract new fans from around the world through Sorare, which has more than 2 million users from 185 countries.
Up the Reds! 🔴🙌
We’re proud to extend our partnership with Liverpool FC for the 2022/23 season. All new @LFC cards are now on the Market! 🔍#OwnYourGame pic.twitter.com/yo048k7wOR
— Sorare (@Sorare) September 22, 2022
“Liverpool FC is one of the most iconic and prestigious clubs in the world, a soccer giant with an unprecedented history and one of the largest and most passionate fan bases in the sport. We are thrilled to expand our partnership with such a historic club that is as committed to innovation to deliver authentic experiences to its fans as we are,” added Michael Meltzer, head of business development at Sorare. “Thanks to this exclusive agreement, fans around the world will be able to use Sorare to get even closer to the Reds they love, from Virgil van Dijk to Trent and Thiago.”
This is the latest in a series of major partnerships for Sorare, which now boasts more than 280 partner sports organizations – including La Liga, the Bundesliga, AC Milan and Major League Baseball.
Recently, Sorare also entered into a multi-year partnership with the Argentine Football Association. In June, French soccer star Kylian Mbappé became an investor, social impact partner and ambassador for Sorare.
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