In a groundbreaking collaboration, Renault partners with Altava to introduce “XPERIENCE MOR3,” a Web3 NFT campaign that presents an innovative take on promoting their XM3 E-Tech Hybrid model. This unique campaign offers users the opportunity to own personalized NFTs that resonate with Renault’s core brand values.
Embracing the NFT Revolution
Renault Korea has ventured into the captivating realm of non-fungible tokens (NFTs) once again, but this time, they are embarking on a Web3 initiative, aimed at showcasing their XM3 E-Tech Hybrid model in a whole new light.
“XPERIENCE MOR3” – A Collaborative Masterpiece
This captivating endeavor, aptly named “XPERIENCE MOR3,” is the result of a remarkable partnership between Renault and Altava, a prominent player in the fashion-tech industry. The brainchild of this collaboration is set to change the way we perceive NFTs.
⚙️XPERIENCE MOR3 ⚙️
Bringing the exceptional to the everyday. Find yourself through the XPERIENCE MOR3 minigame.
— ALTAVA (@altavagroup) October 18, 2023
A Creative Touch by Guillaume Sauzey
As part of “XPERIENCE MOR3,” Renault and Altava are set to unveil a series of 3,333 NFTs, each a masterpiece co-designed by the renowned French 3D artist and art director, Guillaume Sauzey. These NFTs promise to be more than just digital collectibles; they are designed to connect with the users on a personal level.
The Power of AI in NFT Creation
These exclusive NFTs are not created through traditional means but by harnessing the capabilities of artificial intelligence (AI). Altava has developed a unique browser-based mini-personality gaming test that plays a crucial role in crafting these NFTs. This test utilizes the fundamental brand values of Renault Korea, with a primary focus on “innovation” and “experience.”
Crafting Your Personal NFT
The gaming test engages users by presenting them with a series of thought-provoking choices, creating a unique experience. Choices like “Electric” vs. “Analog” or “Sporty” vs. “Elegant” serve as a window into your preferences and personality.
Your NFT, Your Personality
Upon completing the test, users are rewarded with a complimentary NFT that perfectly mirrors their personality. Whether you see yourself as an adventurer or a professional racer, there’s an NFT tailored just for you.
“XPERIENCE MOR3” doesn’t stop at personalized NFTs. Participants in this exciting campaign stand a chance to win exclusive rare NFTs, Klaytn tokens, and even the opportunity to rent the unique Guillaume Sauzey-designed XM3 E-Tech Hybrid. The winners will be announced by October 31, marking the culmination of this thrilling journey.
Renault’s Journey in the World of NFTs
This isn’t Renault’s first foray into the world of NFTs. In an earlier venture this year, they introduced a community-driven NFT campaign named “Create Your SM6,” which allowed participants to generate NFTs inspired by SM6 model-related keywords. During the same month, Renault rolled out “Racing Shoe5,” an NFT collection inspired by the R5 Turbo. In December 2022, they paid homage to the Renault 5 model with the “genR5” NFT collection.
In a world where the digital and physical blend seamlessly, Renault and Altava have taken a bold step by harnessing the power of NFTs and AI to create a unique experience for their customers. “XPERIENCE MOR3” promises to be more than just a campaign; it’s an exploration of the intersection of technology, personalization, and art.
Don’t miss out on this opportunity to be a part of the NFT revolution. Explore your personality and win exclusive prizes while embracing the future of digital collectibles.
1. What is an NFT?
NFT stands for Non-Fungible Token. It’s a unique digital asset that represents ownership of a specific item, image, or piece of content using blockchain technology.
2. How can I participate in the “XPERIENCE MOR3” campaign?
To participate in this campaign, you’ll need to complete a personality test developed by Altava. Based on your choices, you’ll receive a personalized NFT.
3. What is Web3 technology?
Web3 is an evolution of the internet that leverages blockchain and decentralized technologies to create a more user-centric, secure, and open web.
4. Can I sell my “XPERIENCE MOR3” NFT?
Yes, you can sell your “XPERIENCE MOR3” NFT if you wish. NFTs are transferable and tradable on various NFT marketplaces.
5. When will the winners of the “XPERIENCE MOR3” campaign be announced?
The winners of the “XPERIENCE MOR3” campaign will be announced by October 31, marking the end of this exciting NFT journey.
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