In a groundbreaking move, Qatar has delved into the metaverse, inviting users to embark on an unforgettable journey through “Qatar Adventure” on the popular gaming platform, Roblox. This virtual experience not only celebrates the first anniversary of the Qatar World Cup 2022 final but also pays homage to Qatar National Day, immersing users in a digital tapestry of Qatari culture and iconic landmarks.
The Metaverse experience celebrates #Qatar National Day & the anniversary of the Qatar World Cup final, featuring many family-friendly activities:
🏟Explore Lusail… pic.twitter.com/UIIEBHcDsK
— Qatar's International Media Office (@IMO_Qatar) December 19, 2023
Unveiling “Qatar Adventure”
A Metaverse Extravaganza
“Qatar Adventure” is a free-to-explore virtual world within the metaverse, housed in Livetopia on Roblox. The experience, available until February 8, 2024, is a collaborative effort between Q Life, a cultural platform under the State of Qatar’s International Media Office, and Century Games, the innovative developer behind the venture.
The Heart of the Adventure
Lusail Stadium Replica
At the core of “Qatar Adventure” stands a faithful replica of Lusail Stadium, the historic venue that witnessed the epic showdown between Argentina and France in the Qatar World Cup 2022 final. Users can traverse the iconic stadium, adorned in the ‘bisht,’ the traditional cloak famously worn by Lionel Messi during the trophy lift.
Katara Towers Extravaganza
Adjacent to the stadium are the Katara Towers, architectural gems owned by Katara Hospitality. These towers, reflecting Qatar’s national emblem, house two 5-star hotels. Virtual visitors can explore the grand lobby, luxurious suites, a mini-museum, and even indulge in traditional Qatari outfits at the clothing store.
Interactive Cultural Activities
Pearl Diving Challenge
“Qatar Adventure” doesn’t just showcase static landmarks; it immerses users in dynamic cultural activities. Engage in a pearl diving challenge, navigating through the virtual waters amidst whale sharks, gentle giants that annually grace Qatar’s shores in remarkable numbers.
Tower-to-Tower Slackline Walk
Thrill-seekers can partake in a slackline walk between the Katara Towers, experiencing a vertigo-inducing adventure. Additionally, a scavenger hunt for the ‘dallah,’ a traditional Qatari coffee pot, adds an exciting quest element to the virtual experience.
For water enthusiasts, the metaverse offers jet skiing, parasailing, and water-propelled jetpacking, allowing users to partake in adrenaline-pumping activities against the backdrop of Qatar’s stunning virtual landscapes.
Q Life’s Mission
Through these cultural activities, traditional items, and iconic landmarks, “Qatar Adventure” reflects Q Life’s commitment to leveraging interactive technology to redefine cultural exchange. This initiative contributes to fostering global understanding and building bridges between Qatar and the world.
“Qatar Adventure” not only showcases Qatar’s sporting and cultural achievements but also underlines its status as a family-friendly destination. The virtual experience highlights the plethora of tourist activities available to all, inviting users to explore the diverse offerings that make Qatar a welcoming and inclusive travel destination.
Qatar’s Ongoing Web3 Exploration
This venture into the metaverse isn’t Qatar’s first brush with Web3. Earlier in the year, Qatar Airways introduced the Qverse metaverse, providing users with exclusive access to premium areas like the Hamad International Airport’s check-in zone, the Qsuite business class, and the economy class cabin on the Boeing 777-300.
“Qatar Adventure” on Roblox marks a significant stride in Qatar’s digital journey, combining technological innovation with cultural richness. As users traverse the metaverse, they not only celebrate Qatar’s achievements but also contribute to a new era of virtual exploration.
How long will “Qatar Adventure” be available on Roblox?
The virtual experience is accessible for free until February 8, 2024.
Can users interact with virtual landmarks in “Qatar Adventure”?
Absolutely! Users can explore Lusail Stadium, Katara Towers, and engage in various cultural activities.
What is the significance of the ‘bisht’ in the virtual Lusail Stadium?
The ‘bisht’ is the traditional cloak worn by Lionel Messi during the trophy lift in the Qatar World Cup 2022 final.
Are there any challenges in “Qatar Adventure”?
Yes, users can participate in a pearl diving challenge, slackline walk, and a scavenger hunt for the ‘dallah.’
How does “Qatar Adventure” contribute to cultural exchange?
By combining interactive technology with cultural elements, “Qatar Adventure” fosters understanding and builds bridges between Qatar and the global audience.
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