Milan, April 4, 2023 – Prada announces the eleventh release of the Timecapsule NFT collection. Featuring an all-new design and tank top style, the April 6 release continues Prada’s expansion into the Web3 community.
For drop #40 of the Timecapsule collection, Prada presents the first of three unisex tank tops, inspired by the style of a basketball jersey and made from recycled fabrics from the Prada archive.
April’s garment is a two-tone satin tank top in elegant and sophisticated colors, with multicolored knitted edges made from silk thread.
Prada provides a complimentary NFT with every T-shirt purchase, acting as an invitation to join the exclusive Prada Crypted NFT community. By becoming a member of the Prada Crypted Discord community, individuals gain access to distinctive events and experiences.
For this April edition, Prada is inviting one lucky NFT holder to attend Prada Frames in Milan on April 17, 18, and 19 as part of the Salone del Mobile. The symposium, curated by design duo Formafantasma, explores the complex interaction between design and the environment under the theme “Materials in Flux,” the concept of waste as material in flux.
Learn more about Prada Frames at prada.com.
As part of the continued expansion of its Web3 community, those who purchased a Prada Timecapsule prior to the launch of the NFT initiative in June 2022 can retroactively request past NFTs of the Timecapsule in sync with their existing physical product.
More details on Prada’s encrypted community on Discord.
Details:
- Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Bulgaria, Canada, mainland China, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Hungary, Ireland, Italy, Japan, Luxembourg, Monaco, Netherlands, New Zealand, Latvia, Lithuania, Malta, Norway, Poland, Portugal, Republic of Estonia, Republic of Korea, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States only for 24 hours, starting April 6, 2023 at 15:00 CET.
- Each delivery is limited to 50 items.
To be eligible to participate, you must:
All information about the RSVP process is shared in the community on Prada’s Discord and you must:
- Hold a Prada Timecapsule NFT in your wallet (purchased on the secondary market or from Prada).
- Be part of the Prada Crypted Discord channel.
- Be verified as a holder and have the green check mark showing verification on the Prada Crypted Discord.
About Prada Timecapsule NFT
The Timecapsule Fall is a monthly online event that takes place on the first Thursday of every month. For 24 hours, limited quantities of products from the Timecapsule collection are offered for sale.
Each limited edition Timecapsule item has a unique serial number and is prepared for delivery in custom packaging. When purchasing the Timecapsule, customers can redeem the corresponding NFT.
With this process, Prada maintains consistency and harmony between the exclusivity of the Prada Timecapsule and the rarity of the corresponding NFT.
Each NFT includes the serial number of the drop and the serial number of the accompanying physical object to create a direct link between the physical and virtual products.
NFT holders can participate in exclusive benefits and experiences and gain priority access to future drops. Prada Timecapsule NFTs are issued on an Ethereum infrastructure, which offers a secure and user-friendly experience.
The Aura Blockchain Consortium provides the solutions and underlying technology for NFTs.
About Prada
Since 1913, Prada has been synonymous with avant-garde style. Its intellectual universe combines concept, structure, and image through codes that go beyond trends.
Its fashion transcends products, translating conceptuality into a universe that has become a reference for those who dare to defy conventions by betting on experimentation.
The Prada brand is part of the Prada Group, a world leader in the luxury goods sector, which also owns the Miu Miu, Church’s, and Car Shoe brands, and produces and distributes leather goods, footwear, and luxury clothing.
It also operates in the food sector with Marchesi 1824 and eyewear and perfumes with licensing agreements.
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