Milan, 28 April 2023 — Prada has unveiled the twelfth edition of its Timecapsule NFT Collection, wherein a yellow and blue design inspired by a tank top is showcased. The release, set for April 28, marks Prada’s ongoing foray into the Web3 community.
This drop celebrates the one-year anniversary of Prada’s NFT Timecapsule collection. Through this journey, Prada is creating a unique experience that combines its rich heritage and creativity with innovative technology and utilizing archived materials to provide a phygital experience for collectors.
Over the last year, the Prada Crypted community was offered opportunities to attend exclusive experiences, such as VIP trips to their fashion week shows in Milan and invitations to cultural events such as Prada Extends and Prada Mode.
Prada looks forward to continuing its exploration of this dynamic and evolving space and collaborating with different creators and artists.
For drop #41 of the Timecapsule collection, Prada crafted a tank top in blue and yellow striped technical fabric with striped monochrome knit borders featuring the iconic Prada enameled triangle logo and the name of the month transferred on the back.
Every shirt is accompanied by a gifted NFT, serving as an invitation to join Prada’s exclusive Crypted NFT community on Discord.
Prada continues to create unique experiences for its community, with members receiving an invite to attend the ninth iteration of Prada Mode in Tokyo on May 12th and 13th 2023.
This event will see the Tokyo Metropolitan Teien Art Museum transformed into a space where the guests can explore art in different forms and experience the historic architecture, the museum and the site-specific artworks, curated by Kazuyo Sejima – architect and a long-term collaborator of Prada.
Purchasers of Prada Timecapsule items prior to the launch of the NFT initiative in June 2022 can retroactively claim past Timecapsule NFTs in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.
- The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Mainland, Cyprus, Croatia, Czech Republic, Finland, Spain, France, Germany, Greece, Hong Kong S.A.R., Hungary, Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Latvia, Lithuania, Malta, Norway, Denmark, Poland, Portugal, Republic of Estonia, Republic of Korea, Romanian, Singapore, Slovakia, Slovenia, Switzerland, Taiwan (China), Sweden, Turkey, United Arab Emirates, United Kingdom, China, United States for 24 hours only, starting from April 6th, 2023 at 3 pm CET.
- Each drop is limited to 50 items.
To be eligible, you must:
- Hold a Prada Timecapsule NFT in your wallet (purchased from Prada directly or secondary market)
- Be part of the Prada Crypted discord
- Be verified as a holder and have the green tick to prove verification in the Prada Crypted Discord
Community members can find all details about the RSVP process on the Prada Discord Channel.
About Prada Timecapsule NFT
The Timecapsule drop is a monthly online event that transpires on the first Thursday of each month. Limited quantities of Timecapsule Collection products are made available for a 24-hour period.
Each Timecapsule item is a limited-edition product with a unique serial number and custom packaging for delivery. Customers who purchase the Timecapsule can redeem the associated NFT.
Prada strives to maintain consistency and harmony between the exclusivity of the Prada Timecapsule and the rarity of the corresponding NFTs.
Each NFT contains the drop serial number and the serial number for its matching physical item, resulting in a direct correlation between the virtual and physical products.
NFT owners qualify for exclusive benefits and experiences and receive priority access to future drops. Prada Timecapsule NFTs are built on Ethereum infrastructure, providing a secure and user-friendly experience.
The Aura Blockchain Consortium provides fundamental NFT solutions and technology.
Since 1913, Prada has been synonymous with avant-garde fashion. Its intellectual realm blends concept, structure, and imagery utilizing codes that exceed fleeting trends.
Prada’s fashion extends beyond products by translating conceptuality into a world that has become a reference point for those who challenge conventions and prioritize experimentation.
The Prada brand forms part of the Prada Group, a global leader in the luxury goods industry, which also owns the Miu Miu, Church’s, and Car Shoe brands, and produces and distributes high-end leather goods, footwear, and apparel.
Additionally, the group operates in the food sector with Marchesi 1824 and in the eyewear and fragrance industries through licensing agreements.
Visit www.prada.com for more information.
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