Color solutions company, Pantone, has joined forces with wearable hardware development studio, Spatial Labs (sLABS), for its first wearable hardware product, LNQ.
Ahead of our big day tomorrow, we're thrilled to formally announce that @spatial labs has formed a strategic partnership with @pantone.
Our Partnership will explore ways to create Omni-Channel #Metaverse Ready Color Tools for creators & brands. #Web3 🧵https://t.co/msxznEoO5d
— Spatial Labs (@spatial_labs) May 20, 2022
LNQ is a blockchain-based technology that sLABS founder and digital architect Iddris Sandu has dubbed “the wearable Internet.” A Pantone spokeswoman said the company is helping sLABS redefine its color process.
sLABS describes itself as a “venture capital hardware and design studio” and is backed by Marcy Venture Partners, founded by Jay-Z, Jay Brown and Larry Marcus. The studio will also focus on incubating and building projects that seek to redefine the crossover between the physical and virtual worlds.
It has also partnered with Polygon Studios to navigate the Web3 ecosystem and leverage Polygon’s network.
To celebrate this strategic partnership, Pantone and sLABS will host an event on Saturday night at the NeueHouse in Los Angeles. The event will feature an interactive Pantone activation offering a SkinTone guide in the LNQ app for users to apply to their metaverse avatars.
LNQ, the first sLABS project, aims to reimagine the way products and fashion interact in the digital and physical worlds to offer users a fully immersive experience. Users will be able to create a unique avatar, known as Aura, that will represent their digital identity in this medium and will be able to customize it with wearables purchased in the app or in real life.
“We recognized a gap in the Web3 industry and took it as an opportunity to develop hardware that equips users and creatives with the tools they need to create, engage and share with their communities, while bridging the physical and digital worlds like never before,” said Sandu, in a statement.
As part of the partnership, Pantone and Spatial Labs will create limited edition digital apparel that will be available at a later date.
Pantone will provide existing colors for the garments, which, according to a Pantone spokesperson, include a cosmic blue (Pantone 2728 C), a cheerful coral pink (Pantone 709 C), a faded lilac (Pantone 2107 C), a burnt orange with a background effect (Pantone 17-1449), a dramatic charcoal black (Pantone 19-4104) and a rather creamy beige (Pantone 13-0400).
The company said this is just the beginning, as there will be more takeaways and other iterations on how to apply color standards in the physical and digital world.
The partnership marks another step for Pantone in its exploration of Web3. In March, the company launched nine NFTs inspired by Pantone’s color of the year “Very Peri” (17-3938) in collaboration with artist Polygon1993.
