Bored & Hungry, the first NFT-themed restaurant will open its second location in Seoul, South Korea. Its parent company, Food Fighters Universe signed an agreement with Hungry DAO for the international launch.
The restaurant will likely feature Bored Ape NFTs throughout just like the one in California.
Where will the second NFT restaurant be?
This fall, the NFT Food Fighters Universe (FFU) restaurant group is taking Bored & Hungry to Asia. Its second physical restaurant will open in Seoul, South Korea.
Announcing our first international location, Bored & Hungry Korea 🇰🇷 Coming FALL 2022!
— Bored & Hungry (@BorednHungry) July 7, 2022
The design of the location will be inspired by Seoul’s Gangnam district, and the menu will resemble that offered in California, from “Mutant” vegan burgers to “Bored” beef burgers.
“As a Korean-American, I am very grateful and excited that the beginning of our global expansion is going to start where my parents were born,” said FFU co-founder Kevin Seo. “Finally, my mother knows what I do for a living.”
Collectors will be able to enjoy unique Bored Monkey-themed flavors.
It is worth mentioning that customers will only be able to pay in crypto and the new payment system comes from Devour.
The company developed the technology specifically for Bored & Hungry NFT restaurants.
In addition, every FFU NFT holder will benefit from a free monthly meal, and also the team promised to offer real-life events, airdrops and more surprises soon.
Bored Ape’s first themed pop-up
A month ago Bored & Hungry became the first NFT restaurant, the restaurant was designed as a pop-up store for 90 days, but the location became permanent after attracting more than 1,500 customers in a single day.
It can now be found in Long Beach, California.
The packaging, soda cans and all items in the store bear Bored Ape NFTs.
This branding strategy could make Bored & Hungry’s Korean location a real success, as, it will open in the heart of the K-Pop world, Gangnam.
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