In an era where technology continually blurs the lines between reality and the digital realm, Mahindra Lifespace Developers Limited (MLDL) has taken a monumental leap by introducing India’s first home-buying experience on the Metaverse. This groundbreaking initiative comes in the form of ‘Bastion at Mahindra Citadel,’ marking Phase 2 of this extraordinary project. To add a touch of grandeur to the unveiling, a mesmerizing drone show, featuring over 500 drones, graced the skies of Pune, creating a QR code that led eager onlookers to the Metaverse experience.
A Spectacle in the Sky
The unveiling of ‘Bastion at Mahindra Citadel‘ took place at its project location in Pimpri-Chinchwad, where a mesmerizing drone show unfolded. These 500+ lit drones orchestrated a visual symphony that showcased the key features of the project, including the innovative ecotone design, home automation features, and a tantalizing preview of the Metaverse experience. As the drones gracefully danced across the night sky, they gradually formed a QR code, an entryway to a realm where dreams meet reality.
Last night, 600 drones illuminated Pune skies to form a QR code, launching India's first metaverse home-buying experience.
— Mahindra Group (@MahindraRise) October 26, 2023
An Immersive Metaverse Experience
What sets ‘Bastion at Mahindra Citadel’ apart from the ordinary is its ability to transport potential buyers to their future homes in the Metaverse. Long before making a purchase decision, users can step into this digital realm, interacting with elements within the prospective homes and designing their interiors to match their desires. It’s a revolutionary approach that redefines the home-buying process, allowing buyers to visualize their dream homes in a vivid and interactive manner.
Amit Kumar Sinha, the Managing Director and CEO of Mahindra Lifespace Developers Ltd., expressed his excitement about the project, stating, “We are excited to launch Bastion at Mahindra Citadel in Pune, a focus market for Mahindra Lifespaces. Pune’s dynamic real estate landscape and its receptiveness to innovation align perfectly with our vision. Our past successes in the city reflect the trust and demand for our brand. This immersive and interactive Metaverse experience not only sets a new industry standard but also provides our customers with a unique opportunity to truly envision their future homes.”
A Promise of Excellence
‘Bastion at Mahindra Citadel’ builds on the success of Phase 1, which was launched in November 2022. This expansive development spans 9.66 acres and offers an array of premium 3 & 4 BHK homes. These homes come with a diverse range of amenities designed to promote the physical, mental, and social well-being of the residents, fostering a balanced and vibrant lifestyle. Additionally, Mahindra Citadel’s homes are pre-certified IGBC gold rated, emphasizing the company’s commitment to energy efficiency and waste management.
Thank you @AnandMahindra! A never-before home buying experience on the #Metaverse deserved a larger-than-life announcement. We're committed to #RiseUpToTheFuture with innovation & synergies across the group.
— Mahindra Lifespaces (@life_spaces) October 26, 2023
A Strategic Location
Strategically positioned along the bustling Mumbai-Pune highway, this development occupies a coveted residential location within Pimpri-Chinchwad. It offers proximity to the IT hub of Hinjewadi, Sant Tukaram Nagar, Pimpri, and PCMC metro stations. The area also boasts a variety of malls, reputed schools, colleges, multi-speciality hospitals, and various entertainment and dining options, making it an accessible and vibrant locale. It’s well-connected to key transit points, including the Old Mumbai-Pune highway, Pune-Dhule-Nasik highway, railway stations like Kasarwadi and Pimpri, the Pimpri Chowk bus stop, and the Sant Tukaram Nagar metro station.
About Mahindra Lifespaces Developers Limited
Founded in 1994, Mahindra Lifespace Developers Ltd. brings the Mahindra Group’s ethos of ‘Rise’ to India’s real estate and infrastructure industry. The company has left an indelible mark with thriving residential communities and enabling business ecosystems. With a development footprint spanning millions of square feet across seven Indian cities, Mahindra Lifespaces is a beacon of innovation, thoughtful design, and a deep commitment to sustainability.
The company is committed to the global Science Based Targets initiative (SBTi), aiming to craft environment-friendly projects. Since 2014, Mahindra Lifespaces boasts a 100% Green portfolio and actively supports research on green buildings tailored to Indian climatic conditions.
About Mahindra Group
Established in 1945, the Mahindra Group is a multinational federation of companies with a presence in over 100 countries and a diverse range of businesses. Leading in farm equipment, utility vehicles, information technology, and financial services in India, the group is the world’s largest tractor company by volume. With a clear focus on leading ESG globally, the Mahindra Group aims to drive positive change in the lives of communities and stakeholders.
In a world where innovation knows no bounds, Mahindra Lifespace Developers Limited stands at the forefront, offering an extraordinary Metaverse experience that could reshape the way we buy homes. With its commitment to excellence and sustainability, the Mahindra Group continues to make strides towards a brighter future.
1. What is the Metaverse experience offered by Mahindra Lifespace Developers Limited?
The Metaverse experience allows potential buyers to explore their future homes digitally, even before making a purchase decision. It’s an interactive and immersive way to envision your dream home.
2. How can I access the Metaverse experience for Mahindra Citadel?
To access the Metaverse experience for Mahindra Citadel, you can scan the QR code formed by the drone show during the grand unveiling.
3. What amenities are offered at ‘Bastion at Mahindra Citadel’?
‘Bastion at Mahindra Citadel’ offers a diverse range of amenities designed to enhance the well-being of residents, promoting a balanced and vibrant lifestyle.
4. Where is ‘Bastion at Mahindra Citadel’ located?
This development is strategically located along the Mumbai-Pune highway, offering proximity to key areas and transit points within Pimpri-Chinchwad.
5. What is Mahindra Lifespace Developers Ltd.’s commitment to sustainability?
Mahindra Lifespace Developers Ltd. is committed to sustainability, with a focus on crafting environment-friendly projects and achieving carbon neutrality by 2040.
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